Executive Communications Leader, Global Brands

3313 Restaurant Brands International US Services LLC; Miami (FL); On-site; USD 160,000 - 210,000; Full time

Benefits offered by this job

Global parental leave

Telemedicine and mental health support

Job summary

Restaurant Brands International (RBI) seeks a senior communications leader to serve as the primary advisor to the Popeyes President and ELT, shaping messages and strategic plans. The role oversees executive communications for high-profile moments and aligns earnings messaging with business strategy and brand positioning.

You will lead communications for franchisee and restaurant leaders across ~4,000 restaurants in the U.S.

Qualifications

• Bachelor’s degree in communications, public relations, journalism, or related field.
• 15+ years of progressive communications experience, preferably within restaurant, retail, hospitality or consumer industries.
• Experience supporting senior executives and developing executive communications for high-visibility moments.
• Strong understanding of franchise business models and multi-unit operations preferred.
• Exceptional writing, editing and storytelling skills with the ability to tailor messaging for diverse audiences.
• Demonstrated ability to influence senior leaders and provide strategic communications counsel.
• Experience leading public relations, crisis communications, and reputation management initiatives.
• Proven success leading cross-functional projects in complex, fast-paced organizations.
• Strong people leadership experience with a track record of developing high-performing teams.
• Experience using data and audience insights to evaluate communications effectiveness and inform strategy.
• Passion for innovation and leveraging emerging technologies, including AI, to improve communications and team effectiveness.

Responsibilities

• Serve as the primary communications advisor to the Popeyes President and Executive Leadership Team, helping shape messaging, business priorities and strategic communications plans.
• Develop executive communications for high-profile moments, including franchisee and leadership meetings, earnings support, annual Convention, Town Halls, media interviews, speaking engagements, and organizational announcements.
• Partner closely with Investor Relations and senior leadership to align earnings messaging and executive scripts with broader business strategy and brand positioning.
• Provide communications counsel during sensitive business decisions, organizational changes, and complex stakeholder situations.
• Develop an integrated communications strategy across internal, franchisee, restaurant and external audiences.
• Translate complex business initiatives into clear, compelling communications that drive understanding, engagement and execution.
• Lead the communications strategy for Popeyes franchisee and restaurant leaders across approximately 4,000 restaurants in the U.S. and Canada.
• Oversee key franchisee communication channels including annual Convention, Franchise Board meetings, Roadshows, webcasts, newsletters, system updates, and operational communications.
• Partner with Operations, Marketing, Technology, Supply Chain, Finance, and other cross-functional teams to support successful business initiatives and drive franchisee engagement.
• Lead internal communications strategy to connect employees to business priorities, strengthen organizational culture, and reinforce the Popeyes vision.
• Develop executive communications, organizational announcements and employee engagement initiatives that build alignment across Restaurant Support Centers and field teams.
• Identify new communication channels and technologies that improve employee engagement and effectiveness.
• Lead corporate communications and public relations strategy in partnership with Marketing and external agency partners.
• Drive proactive storytelling, executive thought leadership, corporate announcements and reputation-building initiatives.
• Support major product launches, business announcements, and strategic initiatives through integrated communications planning.
• Lead communications planning and response for crisis situations and sensitive business issues.
• Partner with Legal, Operations, Human Resources, and executive leadership to provide timely communications guidance that protects the Popeyes brand and minimizes business risk.
• Maintain crisis communication plans, messaging frameworks, and response processes.
• Lead, coach, and develop a high-performing communications team across franchisee communications, internal communications, and public relations.
• Manage external agency partners, budgets, and communications vendors to maximize effectiveness and return on investment.
• Establish communications KPIs, measure channel performance, and continuously improve communications based on audience insights and business outcomes.
• Champion innovation by leveraging AI and emerging technologies to improve content development, reporting, team efficiency, and communications effectiveness.

Skills

Executive leadership

Strategic counsel

Public relations

Crisis management

Written communication

Cross-functional leadership

Stakeholder engagement

Education

Bachelor’s degree in communications

Job description

Restaurant Brands International (RBI) seeks a senior communications leader to serve as the primary advisor to the Popeyes President and ELT, shaping messages and strategic plans. The role oversees executive communications for high-profile moments and aligns earnings messaging with business strategy and brand positioning.

You will lead communications for franchisee and restaurant leaders across ~4,000 restaurants in the U.S.