Franchise & Storyworlds Senior Manager

MGA Entertainment; Los Angeles (CA); On-site; USD 130,000 - 150,000; Full time

Job summary

MGA Entertainment, headquartered in Los Angeles, seeks a Senior Manager, Franchise to lead the development of MGA’s storyworlds across multiple brands, defining long‑term franchise architecture with a distinct voice. Collaborate with Creative, Product, Licensing and Marketing to expand franchises, tailor narratives for regional markets, and integrate AI tools to boost creativity and efficiency.

Qualifications include 6–8 years in franchise management or brand development, proven IP oversight,

Qualifications

• 6–8 years of experience in franchise management, brand development, storytelling strategy, or narrative IP oversight.

Responsibilities

• Lead brand positioning and narrative development across multiple IPs.
• Maintain franchise guardrails across content, product, and marketing to ensure brand integrity.
• Collaborate with internal teams to expand worldbuilding and character development.

Skills

Franchise management

Brand development

Storytelling

Worldbuilding

IP oversight

Job description

MGA Entertainment, headquartered in Los Angeles, seeks a Senior Manager, Franchise to lead the development of MGA’s storyworlds across multiple brands, defining long‑term franchise architecture with a distinct voice. Collaborate with Creative, Product, Licensing and Marketing to expand franchises, tailor narratives for regional markets, and integrate AI tools to boost creativity and efficiency.

Qualifications include 6–8 years in franchise management or brand development, proven IP oversight,