Franchise Sales Manager

Socket.dev; Dallas (TX); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Dickey’s Barbecue Pit, a Dallas-based, family-founded franchise, is seeking a Franchise Sales Development specialist to drive growth through recruiting and supporting owner-operators.

You will collaborate with brokers, landlords, and internal teams to streamline ownership transitions and expansions, while ensuring FTC compliance and maintaining a strong sales pipeline across inbound and outbound initiatives.

Qualifications

• 3+ years in franchise sales or B2B sales
• Proven success in lead generation and closing deals
• Strong communication and negotiation skills

Responsibilities

• Develop and implement sales strategies to generate leads and conversions
• Identify and contact potential franchisees aligning with the brand
• Manage leads and follow-up using CRM and processes
• Respond to inquiries via phone, meetings and email daily
• Build relations with brokers, lenders, landlords and RE agents
• Manage franchise opportunities through the full sales cycle
• Assist LOIs and leases in brand owner interests
• Ensure documents and leases are in place
• Oversee transition projects from start to finish per franchise agreement
• Support owners in finding qualified buyers for their restaurant

Skills

Franchise sales

Lead generation

Relationship management

Negotiation

CRM systems

Communication skills

Organization

Travel willingness

Sales coaching

Tools

CRM software

Job description

The world’s largest barbecue concept was founded in 1941 by World War I Veteran, Travis Dickey. It is now run by his grandson Roland Dickey, Jr and Roland’s wife, Laura Dickey. For the past 85 years, Dickey’s Barbecue Pit has served millions of guests Legit. Texas. Barbecue™ alongside their iconic Big Yellow Cup. The Dallas-based, family-founded barbecue franchise serves slow-smoked meats and home-style sides with 'No B.S. (Bad Stuff)' included for dine-in, drive-thru (select locations) and pick-up. We offer a workplace where employees are given meaningful growth opportunities and rewarded for their loyalty and contributions.

Job Summary

The primary responsibility of this role is to drive company growth through franchise sales and development, including recruiting and converting qualified franchise prospects and supporting current Dickey’s Owner Operators with restaurant ownership transitions. This position works closely with brokers, landlords, and other external partners, while collaborating cross-functionally with Legal, Operations, Sales, Development, Training, and Real Estate teams to support successful franchise growth and transitions.

Responsibilities:

• Develop and implement sales strategies, both inbound and outbound, including but not limited to local marketing, community outreach and digital campaigns to generate leads.
• Identify and contact potential franchisees who align with the brands values and objectives.
• Manage leads and follow-up tasks using our CRM system and established processes.
• Diligently respond to and follow-up with all franchise inquiries via phone, face-to-face meetings and email communication daily.
• Build and manage relationships with brokers, RE agents, lenders and landlords.
• Build and maintain strong relationships with new and existing prospects through the sales lifecycle.
• Qualify franchise applicants through approval process in timely manner.
• Speak passionately and knowledgeably about the brand and business.
• Ensure all documents, agreements & leases are in place.
• Assist and negotiate LOIs and leases in the best interest of the brand and the owner/operator.
• Maintain compliance and follow FTC guidelines when discussing or selling a Dickey’s restaurant opportunity.
• Oversee transition projects, where applicable, from start to finish working within the timelines of the franchise agreement.
• Assist current Dickey’s owners in finding qualified buyers for their restaurant.
• Assist the Operations and Legal Departments with any items needed to successfully transition into a Dickey’s Restaurant
• In office position, open to hybrid - No relocation allowance is given.
• This role is base salary plus commission.

Qualifications:

• Drive $15K+ in monthly sales.
• 3+ years of experience in franchise sales, business development, B2B sales, or a related field.
• Proven success in lead generation, prospecting, relationship management, and closing.
• Strong communication, presentation, negotiation, and interpersonal skills.
• Experience with CRM systems and managing sales pipelines.
• Ability to build relationships with franchisees, brokers, real estate professionals, lenders, landlords, and other partners.
• Highly organized, self-motivated, and results-driven with the ability to manage multiple prospects and deadlines.
• Knowledge of franchising, commercial real estate, leases, and/or franchise development preferred.
• Understanding of FTC franchise regulations and compliance requirements.
• Comfortable working independently in a fast-paced, growth-oriented environment.
• Willingness to travel as needed for meetings, networking, site visits, and franchise activities.

Dickey’s is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, age, genetic information, pregnancy, or any other characteristic protected by law. Our policy of equal employment opportunity applies to all aspects of employment, including recruitment, hiring, promotions, transfers, discipline, terminations, wage and salary administration, benefits, and training. We are committed to fostering a fair and merit-based