Franchise Marketing Senior Manager (Hybrid/Remote)

Crunch Fitness Corporate; New York (NY); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Generous, flexible paid time off

401(k) plan with discretionary match

Comprehensive medical, dental, and vis

Health savings and flexible spending

Life and AD&D insurance

Employee Assistance Plan

Education assistance

Free Crunch Gym Membership

Milestone Anniversary Recognition

Job summary

Crunch Fitness Corporate in New York City or Dallas is seeking a Senior Manager, Franchise Marketing to lead regional local marketing strategies and execution across franchise partners. The role collaborates with cross-functional teams, leverages national campaigns, and guides creative assets for local customization.

This exempt, full-time position requires a blend of strategic thinking and hands-on analysis, with three days per week onsite at the NYC headquarters or Dallas design district.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in marketing, digital marketing, advertising, media and/or account management in a multi-unit business/franchise model a plus.
• Strong organizational, troubleshooting, and problem-solving abilities.
• Ability to think critically and creatively with a solution-oriented mindset.
• Ability to thrive in a fast-paced environment and manage multiple projects and deadlines.
• Excellent communication skills — written, visual, and verbal.
• Experience translating strategy into execution and working with creative/agency partners.
• This role is hybrid and must be able to work in the Headquarters office (near Grand Central) in NYC or Dallas, TX three days per week.

Responsibilities

• Lead regional local marketing strategy and execution across franchisees, enhancing brand recognition and performance.
• Support and optimize omni-channel marketing plans to drive leads, sales, and retention.
• Serve as primary marketing liaison for regional operations and franchisees, guiding paid, owned and earned media.
• Develop a digital platform roadmap using data and user feedback to prioritize enhancements.
• Translate brand strategy into scalable, on-brand creative templates and assets for franchisee use.
• Manage creation of local brand assets and collaborate with media partners for best practices.
• Guide strategic initiatives and ensure alignment with national strategy and agency partners.
• Manage and mentor one Franchise Marketing Associate and support training across the region.
• Deliver ongoing franchisee and corporate staff training through webinars and tools.
• Analyze marketing KPIs and provide actionable insights to improve results.

Skills

Strategic thinking

Cross-functional collaboration

Communication skills

Presentation skills

Problem solving

Analytical mindset

Team leadership

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Word

Excel

PowerPoint

Job description

Crunch Fitness Corporate in New York City or Dallas is seeking a Senior Manager, Franchise Marketing to lead regional local marketing strategies and execution across franchise partners. The role collaborates with cross-functional teams, leverages national campaigns, and guides creative assets for local customization.

This exempt, full-time position requires a blend of strategic thinking and hands-on analysis, with three days per week onsite at the NYC headquarters or Dallas design district.