Senior Manager - Franchise Marketing

Crunch Fitness Corporate; New York (NY); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Generous, flexible paid time off

401(k) plan with discretionary match

Comprehensive medical, dental, and vis

Health savings and flexible spending

Life and AD&D insurance

Employee Assistance Plan

Education assistance

Free Crunch Gym Membership

Milestone Anniversary Recognition

Job summary

Crunch Fitness Corporate in New York City or Dallas is seeking a Senior Manager, Franchise Marketing to lead regional local marketing strategies and execution across franchise partners. The role collaborates with cross-functional teams, leverages national campaigns, and guides creative assets for local customization.

This exempt, full-time position requires a blend of strategic thinking and hands-on analysis, with three days per week onsite at the NYC headquarters or Dallas design district.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in marketing, digital marketing, advertising, media and/or account management in a multi-unit business/franchise model a plus.
• Strong organizational, troubleshooting, and problem-solving abilities.
• Ability to think critically and creatively with a solution-oriented mindset.
• Ability to thrive in a fast-paced environment and manage multiple projects and deadlines.
• Excellent communication skills — written, visual, and verbal.
• Experience translating strategy into execution and working with creative/agency partners.
• This role is hybrid and must be able to work in the Headquarters office (near Grand Central) in NYC or Dallas, TX three days per week.

Responsibilities

• Lead regional local marketing strategy and execution across franchisees, enhancing brand recognition and performance.
• Support and optimize omni-channel marketing plans to drive leads, sales, and retention.
• Serve as primary marketing liaison for regional operations and franchisees, guiding paid, owned and earned media.
• Develop a digital platform roadmap using data and user feedback to prioritize enhancements.
• Translate brand strategy into scalable, on-brand creative templates and assets for franchisee use.
• Manage creation of local brand assets and collaborate with media partners for best practices.
• Guide strategic initiatives and ensure alignment with national strategy and agency partners.
• Manage and mentor one Franchise Marketing Associate and support training across the region.
• Deliver ongoing franchisee and corporate staff training through webinars and tools.
• Analyze marketing KPIs and provide actionable insights to improve results.

Skills

Strategic thinking

Cross-functional collaboration

Communication skills

Presentation skills

Problem solving

Analytical mindset

Team leadership

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Word

Excel

PowerPoint

Job description

CRUNCH FITNESS –Senior Manager, Franchise Marketing

WORK LOCATION: New York City or Dallas, TX Flexible/Hybrid

REPORTS TO: Franchise Marketing Director

STATUS: Exempt

WHO WE ARE

Crunch Fitness is a rapidly expanding fitness brand with more than 600 franchised and corporate-owned gyms across the United States and internationally.

Our unfiltered philosophy of No Judgments drives us to create welcoming gyms and communities for everyone. We make serious fitness fun by combining exercise, entertainment, and innovation.

As one of the fastest-growing brands in the fitness industry, Crunch offers the opportunity to join a high-growth organization where professional development and career advancement are plentiful. Together, we are redefining the fitness experience.

YOUR IMPACT

As a Marketing Senior Manager, you will play a critical role in advancing our local strategy and execution across a range of initiatives to support the Franchise business. Your contributions will directly enhance franchisee experience and improve process and marketing performance. The ideal candidate is detail-oriented, self-motivated, and has a passion for marketing, building relationships to support franchisees to help be successful, and to deliver measurable results. In addition, this role oversees Crunch’s creative automation digital platforms developing brand creative assets that can be easily found and easily customized locally to meet the gym’s needs.

• Lead regional local marketing strategy and execution, enhancing brand recognition, consistency, production and performance working cross-functionally with internal and external stakeholders.
• Support and optimize omni-channel marketing plans to help drive leads, sales, and retention, advising on creative, media mix, promotions, investment levels, KPI targets and best practices.
• Serve as primary marketing liaison for regional operations and franchisees, offering strategic guidance and support across paid, owned and earned channels. Utilize the national creative and media strategy, leveraging the national creative and best practice toolkits, and understanding the role of paid/owned/earned media in local marketing plans to provide guidance and recommendations for franchisee’s marketing plans utilizing our centralized agency partner network.
• Strategic platform thinking – proven ability to set and evolve a digital platform roadmap using utilization data and user feedback to prioritize enhancements that drive adoption and asset usage to brand standard considering the user experience.
• Solid understanding of creative development and messaging execution with the ability to translate brand strategy into scalable, on-brand creative templates and assets for franchisee utilization.
• Manage creation of custom local brand assets and collaborate with local media/vendor partners to implement best practices.
• Guide strategic initiatives and ensure alignment with national creative/media strategy and agency partners, collaborating closely with multiple stakeholders to develop integrated marketing campaigns, toolkits and data sharing.
• Manage and mentor one Franchise Marketing Associate, supporting execution and operations for the region, creative automation platform, and team support as needed.
• Deliver ongoing franchisee and corporate staff training through webinars, tools, and best practices sessions.
• Analyze marketing KPIs; provide actionable insights to improve results and identify opportunities. Track record of tying performance to business outcomes, and developing solutions to add additional value to the network through focus and testing rigor.
• Share field franchisee insights to refine national creative, test strategies, and improve playbooks.

WHAT YOU’LL NEED

To be successful in this role, you should bring a mix of creative, analytical, and organizational strengths. We’re looking for someone who is strategic, collaborative, results-driven, and excited to contribute to a dynamic, fast-paced marketing environment.

Required Qualifications & Skills:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in marketing, digital marketing, advertising, media and/or account management within a multi-unit business/franchise model a plus.
• Strong organizational, troubleshooting, and problem-solving abilities. Ability to think critically and creatively with a solution-oriented and positive mindset.
• Ability to thrive in a fast-paced environment and manage multiple projects and deadlines simultaneously.
• Confident presentation and interpersonal skills, with the ability to collaborate. across teams. Excellent communication skills — written, visual, and verbal.
• Foundational knowledge in developing creative and media strategy, how to translate strategy into strong execution. Creative agency and/or media agency experience a plus. Experience overseeing a digital platform and/or creative asset customization a plus.
• Experience in Word, Excel and PowerPoint. Proficiency in marketing analytics and campaign performance reporting.
• This role is hybrid and must be able to work in the Headquarters office (near Grand Central) in NYC or Dallas, TX (Design District) three days per week.

BENEFITS

• Generous, flexible paid time off
• 401(k) plan with discretionary matching opportunities.
• Comprehensive medical, dental, and vision benefits – because your health matters
• Health savings and flexible spending accounts
• Basic life and AD&D insurance, plus short-term and long-term disability coverage
• Employee Assistance Plan, which offers confidential counseling and support services whenever you need it.
• Education assistance program
• Free Crunch Gym Membership across all our clubs, nationwide
• Milestone Anniversary Recognition program

Crunch offers competitive salaries and benefits, including medical/dental/vision plans, life and accident insurance, educational expense reimbursement, employee assistance program, flexible work hours (availability varies by office and job function), free gym membership for active employees, and more.

Crunch believes that all persons are entitled to equal employment opportunity and does not discriminate against nor favor any applicant because of race, color, religion, sex, age, veteran status, disability, national origin or ancestry, sexual orientation, gender identity, gender expression, transgender status or any other basis protected by federal, state or local law or ordinance or regulation. Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, and not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Crunch will make reasonable accommodations to known physical or mental limitations of an otherwise qualified applicant with a disability, unless the accommodation would impose an undue hardship on the operation of our business.

Flexible work from home options available.