Franchise Growth & Marketing Strategy Director

Bandai Namco Toys & Collectibles America Inc; Irvine (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Bandai Namco Toys & Collectibles America Inc in Irvine seeks a Senior Director, Marketing & Strategy to translate market insights into enterprise priorities, guiding growth across mass, specialty, ecommerce, and experiential channels.

You will align Brand, Sales, Media, Events, Analytics, Product Development, and Licensors in Japan on integrated plans, KPIs, and disciplined resource allocation, while building a high-performing team.

Qualifications

• Bachelor’s degree in Marketing or Business Administration.
• Minimum 10+ years in retail marketing or related leadership roles.
• Experience partnering with licensors, agencies, and cross-functional teams.

Responsibilities

• Lead annual and multi-year Marketing & Strategy planning with franchise priorities and KPIs.
• Create integrated strategic matrix aligning IP, audience, retail, and content.
• Partner with Brand, Sales, Events, Public Relations, Creative, and Sales teams to develop consumer and trade programs.
• Oversee development of strategic, creative, media, and activation briefs and ensure alignment with objectives and budgets.

Skills

Strategic Leadership

Integrated Marketing

Retail & Toy Industry Knowledge

Executive Stakeholder Management

Analytical Thinking

Presentation Skills

Team Development

Project Management

Licensor & Agency Collaboration

Education

Bachelor's degree in Marketing or Business Administration

Job description

Bandai Namco Toys & Collectibles America Inc in Irvine seeks a Senior Director, Marketing & Strategy to translate market insights into enterprise priorities, guiding growth across mass, specialty, ecommerce, and experiential channels.

You will align Brand, Sales, Media, Events, Analytics, Product Development, and Licensors in Japan on integrated plans, KPIs, and disciplined resource allocation, while building a high-performing team.