Director, Marketing

Jakks Pacific Inc; Santa Monica (CA); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health insurance

401K matching

Employee discount programs

Job summary

JAKKS Pacific, Inc. in Santa Monica, CA is seeking a Director, Anime Marketing to lead product development and the integrated marketing strategy for licensed anime brands. This hands-on role drives campaigns, pricing, profitability and cross-functional collaboration.

You will partner with sales, manage P&L, analyze trends, and guide teams to deliver brand visions. Requires 6+ years in consumer products marketing and a BA in marketing or related field; familiarity with anime and pop culture is a

Qualifications

• 6+ years experience in product development and marketing within a consumer products organization.
• Affinity for Anime, pop culture and bringing properties to life for fans of all ages.
• Strong interpersonal, communication, and presentation skills with experience presenting to all levels.

Responsibilities

• Develop and implement the global product strategy for Anime targeted brands.
• Develop and oversee the marketing strategy including campaigns, events, digital marketing, and PR.
• Partner with cross-functional teams to ensure timelines and details are executed and informed.
• Work with Sales to provide tools, materials and presentations to meet commercial objectives.
• Own the P&L including pricing, costing, profitability analysis, and SKU management.
• Analyze competitive environment and consumer trends to grow the business.
• Guide cross-functional teams through product development to achieve brand vision.

Skills

Product development

Marketing

Cross-functional teamwork

Communication skills

Presentation skills

Education

Bachelor's in marketing or related field

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Director, Marketing

Full Time Regular Full-Time Santa Monica, CA, US

Salary Range: $120,000.00 To $160,000.00 Annually

JAKKS Pacific, Inc., a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular brands and children's toy licenses in the world, currently seeks an experienced, energetic, self-starter for the role of Director, Anime Marketingfor our headquarters in Santa Monica, CA. The Director is responsible for leading product development, integrated marketing strategy, advertising/promotional recommendations, and profitability for both internal IP and external licensed brands. This is a hands-on, high-responsibility role for someone looking to drive decision making.

Responsibilities include:

• Develop and implement the global product strategy for a variety of Anime targeted brands in various categories.
• Develop and oversee the implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR
• Partner with cross-functional teams to ensure all product development time lines are adhered to, all details are properly executed, and that all parties are informed of relevant information where required
• Work closely with the company’s Sales team, enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
• Own the P&L including management of pricing, costing, profitability analysis, and SKU management
• Undertake continuous analysis of competitive environment and consumer trends, looking for new opportunities to grow the business
• Guide cross-functional teams throughout the product development process to ensure brand vision is achieved

Skills & Experience required:

• 6+ years experience in product development and marketing within a consumer products organization
• BA in marketing or related field required
• Affinity for Anime, pop culture and a desire to bring properties to life for fans of all ages
• Strong interpersonal, communication, and presentation skills with experience presenting to all levels of management both within the organization and to external partners
• Resourceful: able to self-start and get things accomplished with minimal oversight
• Work effectively within a team environment
• Highly organized and able to multitask
• Have a positive, “can do” attitude
• Proven track record of success in senior marketing roles
• Ideally, have experience in the toy industry or working in an industry that markets kids and distributes to mass merchandisers globally.
• Health and Wellness: Medical, dental, vision, disability, life & accident insurance and employee assistance program
• Savings: 401K matching, pre-tax spending accounts, and employee discount programs
• Compensation: JAKKS Pacific offers a competitive salary. Compensation for this role commensurate with experience, qualifications, location, and education and typically ranges from $120,000 - $160,000.

Company Overview

A leading designer and marketer of children’s toys and consumer products, JAKKS Pacific® is always on the lookout for talented, bright and creative individuals to join our ever-growing team.

Best known for our toy and entertainment products, JAKKS produces impressive and innovative products across multiple categories spanning from action figures, collectibles, and dolls, to high performance activity toys and vehicles, and let’s not forget our deep portfolios of beloved licensed characters. In other words, we work hard to make play more fun, and we believe it has paid off.

Included in Fortune’s 100 Fastest Growing Companies for four years in a row, and Forbes’ 100 Best Small Companies for three years, JAKKS is an aggressive and passionate company, with a commitment to customers and a dedication to growing our business.

Our goal is to continuously cultivate a talented and diverse workforce while providing a safe and productive work environment and an excellent career growth opportunity while working with a dynamic team who loves what they do and for a Company that ultimately makes children smile, play and succeed!

Jakks Pacific, Inc is an Equal Opportunity Employer.