Senior Director, Franchise, Media & Retail Growth

Bandai Namco Toys & Collectibles America Inc.; Irvine (CA); On-site; USD 180,000 - 250,000; Full time

Job summary

Bandai Namco Toys & Collectibles America Inc. seeks a Senior Director of Franchise, Media and Retail Development in Irvine, CA.

This leader will shape mid- to long-term franchise and portfolio strategies, translating insights into enterprise priorities and aligning Brand, Sales, Media and Operations across a global network. The role emphasizes consumer and market intelligence, retail channel leadership, and growth initiatives, with responsibility for flagship retail operations and collaboration

Qualifications

• Bachelor's degree in Marketing or Business Administration or a related field.
• Minimum 10+ years retail sales and marketing experience.
• Understanding of North American consumer products and retail trends.
• Experience working with buyers and other key retail stakeholders.

Responsibilities

• Lead annual and multi-year Marketing & Strategy planning.
• Oversee integrated franchise and marketing strategies across evergreen properties, tentpole content, and new IP.
• Collaborate with Brand, Media, Events, Public Relations, Creative, and Sales teams to develop consumer and trade programs.
• Oversee development of strategic, creative, media, and activation briefs with aligned objectives and KPIs.
• Grow and manage a high-performing strategy team and ensure cross-functional clarity on roles and milestones.

Skills

Strategic leadership

Integrated Marketing

Retail know-how

Presentation skills

Analytical skills

Communication skills

Project management

Team leadership

Education

Bachelor's degree in Marketing or Business Administration

Tools

Acumatica

PowerPoint

Adobe Creative Suite

Planogram software

Job description

Bandai Namco Toys & Collectibles America Inc. seeks a Senior Director of Franchise, Media and Retail Development in Irvine, CA.

This leader will shape mid- to long-term franchise and portfolio strategies, translating insights into enterprise priorities and aligning Brand, Sales, Media and Operations across a global network. The role emphasizes consumer and market intelligence, retail channel leadership, and growth initiatives, with responsibility for flagship retail operations and collaboration