Omnichannel Digital Marketing and Content Lead

Bandai Namco Toys & Collectibles America Inc.

Irvine (CA)

On-site

USD 90,000 - 130,000

Full time

14 days+

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Job summary

Bandai Namco Toys & Collectibles America Inc. in Irvine, CA is seeking an Assistant Manager, Digital Marketing & Content to plan, execute, and optimize digital campaigns for our DTC E‑Commerce ecosystem.

You will collaborate with US and Japan teams to drive customer engagement and product launches. You will manage creative assets, campaigns, and omnichannel initiatives, ensuring licensing compliance and brand consistency while supporting events and promotions with a mix of English and Japanese

Qualifications

Bachelor's degree required in marketing, communications, business, or related field.
Minimum 3 years of experience in Digital Marketing, Performance Marketing, E-Commerce Marketing, or Media Planning.
Experience coordinating with agencies, partners, and cross-functional teams.

Responsibilities

Plan, execute, and optimize digital ad campaigns across multiple channels.
Collaborate with agencies, partners, and internal teams in the US and Japan.
Develop and manage omnichannel, content-driven campaigns supporting product launches.
Create and review creative assets to ensure brand, licensing, and campaign effectiveness.
Support event marketing and retail initiatives including conventions and pop-ups.