Franchise Growth Marketing Director

HomeFront Brands; Huntersville (NC); Hybrid; USD 140,000 - 190,000; Full time

Job summary

HomeFront Brands is seeking a Director of Franchise Development Marketing to own the qualified pipeline for six home service franchise brands. The role oversees organic and broker channels, leads a small team, and manages outside agencies to drive signed territories.

This hands-on leadership position blends campaign-building with strategy, measuring success by the creation of signed agreements and market expansion across multiple brands.

Qualifications

• 7+ years in marketing with 3+ years in franchise development marketing or franchise sales lead generation.
• Direct experience with both organic lead generation and the broker/consultant channel.
• Proven track record tying spend to qualified pipeline and signed agreements.
• Hands-on skill with paid social, paid search, landing pages, email automation, and a CRM.
• Working knowledge of the FDD and franchise advertising rules, including Item 19.
• Strong writing and creative judgment across multiple brand voices.
• Experience managing direct reports and outside agencies.

Responsibilities

• Lead organic franchise lead generation across paid social, paid search, franchise portals, websites, and landing pages.
• Grow the broker channel through consultant newsletters, portal profiles, sales tools, webinars, and events.
• Nurture the pipeline with email, SMS, and retargeting, and improve lead quality with the franchise development team.
• Point spend at open markets so campaigns and consultant outreach line up with available territories.
• Own the plan and the numbers, including strategy, budget, and reporting by brand and channel from lead through signed agreement.
• Build the team, leading 1-2 direct reports and managing agency scope, budget, and performance.
• Keep marketing compliant, working with Legal to align franchise advertising with the current FDD.

Skills

Franchise marketing

Organic lead generation

Broker/consultant channel

Budgeting & reporting

Paid social

Paid search

Email automation

CRM

Team leadership

Copywriting

Tools

CRM

Job description

HomeFront Brands is seeking a Director of Franchise Development Marketing to own the qualified pipeline for six home service franchise brands. The role oversees organic and broker channels, leads a small team, and manages outside agencies to drive signed territories.

This hands-on leadership position blends campaign-building with strategy, measuring success by the creation of signed agreements and market expansion across multiple brands.