Director of Franchise Development Marketing

Homefront Brands; Huntersville (NC); Hybrid; USD 140,000 - 190,000; Full time

Job summary

HomeFront Brands is seeking a Director of Franchise Development Marketing to own the qualified pipeline for six home service franchise brands. The role oversees organic and broker channels, leads a small team, and manages outside agencies to drive signed territories.

This hands-on leadership position blends campaign-building with strategy, measuring success by the creation of signed agreements and market expansion across multiple brands.

Qualifications

• 7+ years in marketing with 3+ years in franchise development marketing or franchise sales lead generation.
• Direct experience with both organic lead generation and the broker/consultant channel.
• Proven track record tying spend to qualified pipeline and signed agreements.
• Hands-on skill with paid social, paid search, landing pages, email automation, and a CRM.
• Working knowledge of the FDD and franchise advertising rules, including Item 19.
• Strong writing and creative judgment across multiple brand voices.
• Experience managing direct reports and outside agencies.

Responsibilities

• Lead organic franchise lead generation across paid social, paid search, franchise portals, websites, and landing pages.
• Grow the broker channel through consultant newsletters, portal profiles, sales tools, webinars, and events.
• Nurture the pipeline with email, SMS, and retargeting, and improve lead quality with the franchise development team.
• Point spend at open markets so campaigns and consultant outreach line up with available territories.
• Own the plan and the numbers, including strategy, budget, and reporting by brand and channel from lead through signed agreement.
• Build the team, leading 1-2 direct reports and managing agency scope, budget, and performance.
• Keep marketing compliant, working with Legal to align franchise advertising with the current FDD.

Skills

Franchise marketing

Organic lead generation

Broker/consultant channel

Budgeting & reporting

Paid social

Paid search

Email automation

CRM

Team leadership

Copywriting

Tools

CRM

Job description

Director of Franchise Development Marketing

Role Details

Reports to: Chief Development Officer
Location: On-site (Huntersville, NC) or remote
Employment type: Full-time, exempt
Travel: Based on business needs

About Us

Based in Huntersville, NC, Homefront Brands is an established platform for franchised property services businesses in North America. We have 6 brands (and growing) operating on our platform. Our mission is to be the growth engine for aspiring entrepreneurs, established business builders and our veterans to create and enhance the American dream of building a better future, through the application of our world class franchise models.

About the Opportunity

HomeFront Brands is hiring a Director of Franchise Development Marketing to own the qualified pipeline for six home service franchise brands. You will run both the organic and broker channels, lead a small team, and manage our outside agencies.

This is a hands-on leadership seat for someone who likes building the campaign as much as setting the strategy, and who measures success in signed territories.

Key Responsibilities

• Lead organic franchise lead generation across paid social, paid search, franchise portals, websites, and landing pages.
• Grow the broker channel through consultant newsletters, portal profiles, sales tools, webinars, and events.
• Nurture the pipeline with email, SMS, and retargeting, and improve lead quality with the franchise development team.
• Point spend at open markets so campaigns and consultant outreach line up with available territories.
• Own the plan and the numbers, including strategy, budget, and reporting by brand and channel from lead through signed agreement.
• Build the team, leading 1-2 direct reports and managing agency scope, budget, and performance.
• Keep marketing compliant, working with Legal to align franchise advertising with the current FDD.

Required Qualifications

• 7+ years in marketing, including 3+ years in franchise development marketing or franchise sales lead generation.
• Direct experience with both organic lead generation and the broker or consultant channel.
• A record of tying spend to qualified pipeline and signed agreements.
• Hands‑on skill with paid social, paid search, landing pages, email automation, and a CRM.
• Working knowledge of the FDD and franchise advertising rules, including Item 19.
• Strong writing and creative judgment across multiple brand voices.
• Experience managing direct reports and outside agencies.

Preferred Qualifications

• Established relationships with franchise consultants and consultant networks.
• Experience in home services or at a multi-brand franchise platform.
• Familiarity with EOS or a similar operating system.

Work Environment

This is an on-site/remote position based in the Charlotte area. This position will work closely with the Chief Development Officer, Legal team, and business stakeholders.

HomeFront Brands is an equal opportunity employer. We consider qualified applicants without regard to legally protected characteristics and are committed to maintaining an inclusive workplace.