Franchise Brand Growth Lead

HomeFront Brands; Oregon; Hybrid; USD 75,000 - 95,000; Full time

Job summary

HomeFront Brands is seeking a hands-on Franchise Brand Marketing Manager to drive local marketing efforts for our network of franchisees. You will oversee campaigns, lead generation, and vendor partnerships to grow local brand awareness and sales.

The role requires 3–5 years in franchise or home services marketing, strong relationship skills, and the ability to coach franchise owners while managing budgets and performance metrics. This is an on-site/remote role with travel as needed.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field or equivalent.
• 3–5 years of marketing experience, incl. home services and franchise work.
• Experience developing local marketing and lead gen strategies and managing campaigns.
• Knowledge of digital marketing (paid search, SEO, social, email).
• Ability to analyze performance and make actionable recommendations.
• Strong communication and relationship-building skills with multi-location teams.

Responsibilities

• Serve as primary marketing contact for franchise owners and build relationships.
• Help franchisees develop local marketing plans within budgets and objectives.
• Educate on programs, vendors, and best practices; gather feedback.
• Support new locations with launch plans and guidance.
• Collaborate to improve lead handling, follow-up, and sales conversion.
• Present updates and recommendations to brand leadership and franchisees.
• Oversee campaigns to build brand awareness and drive leads.

Skills

Marketing strategy

Lead generation

Digital marketing

Communication

Relationship building

Budget management

Franchise experience

Education

Bachelor's degree in marketing or related field

Tools

CRM systems

Google Analytics

Paid search platforms

Job description

HomeFront Brands is seeking a hands-on Franchise Brand Marketing Manager to drive local marketing efforts for our network of franchisees. You will oversee campaigns, lead generation, and vendor partnerships to grow local brand awareness and sales.

The role requires 3–5 years in franchise or home services marketing, strong relationship skills, and the ability to coach franchise owners while managing budgets and performance metrics. This is an on-site/remote role with travel as needed.