Franchise Marketing & Growth Lead

HomeFront Brands; United States; Remote; USD 75,000 - 105,000; Full time

Job summary

HomeFront Brands is seeking a hands-on Franchise Brand Marketing Manager to drive local marketing for our multi-brand franchise platform. The role focuses on supporting franchise owners, building brand awareness, generating qualified leads, and coaching owners on marketing decisions.

The ideal candidate has home services marketing experience and success working with franchisees, capable of managing budgets, vendors, and cross-team collaboration to deliver consistent results.

Qualifications

• 3-5 years of marketing experience, including home services experience and direct experience working with franchise owners in a multi-location organization.
• Experience developing local marketing and lead generation strategies and managing campaigns, budgets, and vendors.
• Knowledge of digital marketing, including paid search, SEO, websites, local listings, social media, and online reputation management.

Responsibilities

• Serve as a primary marketing contact for franchise owners, building relationships and understanding their goals, challenges, and market opportunities.
• Help franchisees develop and execute local marketing plans based on their budgets and business objectives, including grassroots efforts, community partnerships, and referral opportunities.
• Educate franchisees on marketing programs, approved vendors, and best practices, while gathering feedback to improve resources and support.
• Support new locations with launch plans and marketing guidance.
• Partner with franchisees and operations to identify opportunities to improve lead handling, follow-up, and sales conversion.
• Share marketing updates, results, and recommendations through meetings, presentations, and other franchisee communications.
• Manage campaigns that build brand awareness, generate qualified leads, and support customer acquisition and local market growth.
• Adjust marketing strategies based on seasonality, market conditions, performance, and franchisee needs.
• Oversee digital marketing programs with internal teams and approved partners, including paid search, SEO, websites, local listings, social media, email, and online reputation management.
• Collaborate with creative teams to develop marketing materials, sales tools, and franchisee resources that align with brand standards.
• Manage relationships with approved marketing vendors, setting clear expectations and holding them accountable for performance, communication, reporting, and deliverables.
• Coordinate marketing projects across internal teams and external partners.
• Develop and manage the brand marketing budget, monitoring spending against goals.
• Track and report on key metrics, including lead volume, cost per lead, conversion rates, revenue, and return on marketing investment where available.
• Use performance data, market insights, and franchisee feedback to recommend improvements and guide future planning.
• Present clear, actionable results and recommendations to brand leadership and franchisees.

Skills

Franchise marketing

Local marketing

Digital marketing

Budget management

Vendor management

Lead generation

CRM familiarity

Communication skills

Relationship building

Education

Bachelor's degree

Tools

CRM systems

Job description

HomeFront Brands is seeking a hands-on Franchise Brand Marketing Manager to drive local marketing for our multi-brand franchise platform. The role focuses on supporting franchise owners, building brand awareness, generating qualified leads, and coaching owners on marketing decisions.

The ideal candidate has home services marketing experience and success working with franchisees, capable of managing budgets, vendors, and cross-team collaboration to deliver consistent results.