Franchise Growth Leader — Multi‑Unit, Remote/Hybrid

Purpose Brands, LLC; Charlotte (NC); Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, Dental, Vision

Hybrid work environment

401(k) match 4%

Paid holidays

Mental health benefits

Brand discounts

Job summary

Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City and The Bar Method, seeks a Franchise Business Consultant to join its Orangetheory team. This senior role oversees 100–150 studios across multiple states, acting as the primary advisor to franchisees and partnering with a Franchise Fitness Consultant to drive revenue, profitability and retention.

Travel up to 65% within the territory with a remote home office when not traveling.

Qualifications

• 1–3 years in boutique fitness or Orangetheory Fitness experience preferred.
• Strong financial acumen and ability to interpret P&L and KPI data.
• Proven leadership experience in a field-based role.

Responsibilities

• Own business performance across assigned franchisees including revenue and profitability.
• Lead annual and quarterly business planning with franchisees.
• Conduct P&L and KPI reviews to identify risks and opportunities.
• Coach franchisees on four-wall economics, labor optimization, utilization, and pricing strategies.
• Collaborate with Learning & Development to address performance gaps and operational needs.
• Act as liaison between franchisees and Corporate to ensure effective communication.
• Guide studios through enterprise initiatives, pilots, promotions and system-wide rollouts.
• Review studio compliance, network certification and brand experience requirements.
• Drive adoption, accountability, and measurable outcomes.

Skills

Franchise leadership

Multi-unit management

Analytical skills

Communication

Education

Bachelor’s degree or equivalent

Tools

Microsoft Office

Excel

PowerPoint

Job description

Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City and The Bar Method, seeks a Franchise Business Consultant to join its Orangetheory team. This senior role oversees 100–150 studios across multiple states, acting as the primary advisor to franchisees and partnering with a Franchise Fitness Consultant to drive revenue, profitability and retention.

Travel up to 65% within the territory with a remote home office when not traveling.