Manager, Brand and Content Strategy

Brothers Lawn Squad LLC; Atlanta (GA); On-site; USD 110,000 - 140,000; Full time

Job summary

Brothers Lawn Squad LLC seeks a Marketing Manager, Brand Strategy to translate brand positioning into coordinated campaigns across channels. You will lead messaging, creative direction, and calendar alignment with franchisees and partners.

You’ll work with brand leadership, Field Marketing, and agencies to measure results, refine strategies, and maintain consistent brand identity across touchpoints. A multi-brand portfolio experience is ideal.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field.
• 7+ years of marketing experience with multi-channel campaigns.
• Experience building and managing an integrated editorial calendar across web, email, social, video, and direct mail.
• Ability to develop brand messaging and guidelines that preserve brand identity while improving efficiency.
• Experience driving customer acquisition, cross-selling, retention, and efficient ad spend.
• Strong proficiency in measuring campaign performance and applying insights.

Responsibilities

• Develop marketing plans for an assigned brand portfolio aligned with positioning and growth priorities.
• Coordinate national multi-channel campaigns and seasonal calendars.
• Translate strategies into briefs, timelines, assets, and execution plans for teams and partners.
• Manage budgets and allocate funds to maximize lead generation and ROAS.
• Ensure brand identity and asset usage across consumer touchpoints.
• Analyze performance and adjust campaigns to improve effectiveness and profitability.

Skills

Brand strategy

Campaign planning

Cross-channel marketing

Budget management

ROAS optimization

Franchise marketing

Team collaboration

Education

Bachelor's degree in marketing or related field

Job description

The Marketing Manager, Brand Strategy develops and executes marketing plans for an assigned portfolio of brands. This role translates each brand’s positioning and growth priorities into coordinated campaigns that build awareness, generate customer demand, and support franchisee growth.

Working with brand leadership, Field Marketing, Operations, the Digital Center of Excellence, and agency partners, the Marketing Manager oversees campaign planning, creative direction, and brand consistency across channels. The role measures results and refines strategies to improve marketing effectiveness while preserving the distinct identity of each brand.

Brand Strategy and Planning

• Develop marketing plans for the assigned portfolio that reflect each brand’s positioning, growth priorities, customer needs, and seasonal demand. Plan and manage an integrated editorial calendar across websites, email newsletters, social media, video, and direct mail.
• Develop messaging and visual guidelines that keep each brand distinct while identifying opportunities to share resources and improve efficiency across the portfolio.
• Identify relevant trends in customer behavior, creative formats, and media, and recommend ways to keep campaigns current and effective.
• Campaign Development and Execution
• Plan and coordinate national, multichannel campaigns aligned with seasonal booking cycles and business priorities.
• Translate campaign strategies into clear briefs, timelines, creative assets, and execution plans for internal teams, agencies, and field partners.
• Recommend advertising fund allocations by channel and tactic, and manage approved budgets to support efficient lead generation and measurable returns.
• Equip Field Marketing and Operations teams with the campaign materials and guidance needed to support franchisee adoption and local execution.

Brand Governance and Performance

• Maintain brand identity and asset usage standards across consumer touchpoints.
• Monitor campaign performance, media spend, lead quality, return on ad spend (ROAS), and other relevant measures; recommend adjustments based on results.
• Evaluate promotional tests with appropriate brand and operational partners, including their effect on customer response and local profitability.
• Share campaign results, lessons learned, and recommendations with portfolio leadership and cross-functional partners.

Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience.
• 7 years of marketing experience, including responsibility for planning and executing campaigns across multiple channels; experience supporting multiple brands preferred.
• Demonstrated ability to manage an integrated editorial calendar across web, email, social media, video, and direct mail.
• Experience developing brand messaging and creative guidelines that maintain each brand’s distinct identity while creating efficiencies across a portfolio.
• Experience building campaigns that support new customer acquisition, cross-selling, retention, and effective use of advertising spend.
• Strong understanding of campaign performance measures and the ability to use results to improve content, channel mix, and future plans.
• Ability to identify relevant changes in creative formats, media, and customer behavior and turn them into practical marketing recommendations.
• Experience in franchising, home services, or another multi-location service business preferred.

Location: 200 Galleria Parkway SE, Suite 1900, Atlanta, GA 30339