Franchise Development Communications Specialist

Premium Service Brands; Charlottesville, Northern (VA, KY); Hybrid; USD 50,000 - 70,000; Full time

Job summary

Premium Service Brands LLC in Charlottesville, VA seeks a Franchise Development Outreach and Communications Coordinator to drive how the franchise team connects with brokers, tells the brand story, and maintains a strong digital presence. This role owns the full content lifecycle—from writing and design to publishing and performance—and serves as the primary contact for broker relationships.

The ideal candidate is a hands-on communicator who thrives on variety, moves quickly, and delivers

Qualifications

• At least 2 years in communications, content, or related role.
• Strong writing skills with the ability to adapt tone across formats (emails, social posts, web copy, sales assets).
• Working knowledge of design tools (e.g., Canva, Adobe Creative Suite, or similar).
• Comfortable managing LinkedIn business pages and building a content calendar.
• Basic familiarity with website content management systems (e.g., WordPress or similar).
• Understanding of, or willingness to learn, franchise advertising compliance requirements (FTC, state franchise disclosure rules).
• Highly organized, deadline-driven, and comfortable owning projects independently.

Responsibilities

• Broker Network Outreach & Communications.
• Draft and distribute regular updates, newsletters, and announcements to broker partners.
• Support in Copy Writing for Broker Network Portals.
• Support in designing cards or merch to be sent to consultants.
• Asset Creation (Full Ownership).
• Own the creation of marketing and communications assets from concept to completion, including copywriting and design.
• Produce flyers, one-pagers, presentations, email content, and digital graphics that support FranDev goals.
• Ensure all assets are consistent with brand voice, tone, and visual identity.
• Manage asset requests end to end without needing to hand off to another team.
• Manage distribution and organization of these materials to the proper channels.
• Social Media Management.
• Post regularly and consistently on LinkedIn, Facebook, and Instagram across multiple company and brand accounts.
• Develop a content calendar to keep posting cadence steady and on-message.
• Monitor engagement and adjust content approach based on what resonates with the broker and prospect audience.
• Website Management.
• Regularly audit the FranDev website for accuracy, freshness, and functionality.
• Update copy, images, and listings as needed to reflect current offerings and messaging.
• Flag and coordinate fixes for broken links, outdated content, or technical issues.
• Digital Listings & Ad Compliance.
• Manage franchise listings and ensure all Meta and Google ad content meets legal and franchise disclosure compliance standards.
• Coordinate with legal or compliance stakeholders as needed to review ad copy and claims before publishing.
• Monitor active listings and campaigns to confirm ongoing compliance as content or regulations change.

Skills

Writing skills

Content creation

Communications

Project ownership

Social media management

Tools

Canva

Adobe Creative Suite

WordPress

Job description

Premium Service Brands LLC in Charlottesville, VA seeks a Franchise Development Outreach and Communications Coordinator to drive how the franchise team connects with brokers, tells the brand story, and maintains a strong digital presence. This role owns the full content lifecycle—from writing and design to publishing and performance—and serves as the primary contact for broker relationships.

The ideal candidate is a hands-on communicator who thrives on variety, moves quickly, and delivers