Franchise Brand Communications Director

FirstLight Home Care; Cincinnati (OH); On-site; USD 120,000 - 180,000; Full time

Job summary

FirstLight Home Care and Surv seek a Director of Communications to lead strategic communications for two brands. You will shape messaging, manage media relations, and guide crisis management to protect and grow brand visibility.

A strong focus on internal and executive communications, content strategy, and influencer engagement is required. The role oversees editorial calendars, agency partnerships, and the social/digital content produced across platforms, including events and conferences.

Qualifications

• Bachelor's degree in Marketing, Journalism, Public Relations, Communications or related field.
• 7-10+ years in communications/PR with leadership track record.
• Proven experience in media relations and campaigns.

Responsibilities

• Develop and execute a comprehensive communications strategy for two brands.
• Manage relationships with PR agencies and external partners.
• Lead media relations and crisis management to protect brand image.
• Oversee editorial calendar for internal communications and leadership messaging.
• Produce franchisee communications and intranet content.
• Write executive communications and review brand-level messaging.
• Monitor media coverage and industry trends; report insights.
• Manage budgets and oversee social media/content production.

Skills

Social media

Media relations

Crisis management

Storytelling

Strategic communications

Internal communications

Presentation skills

Collaboration

Education

Bachelor's degree in Marketing, Journalism, Public Relations, Communications

Advanced degree in communications, marketing, public relations

Tools

Content management systems

Email marketing tools

Media monitoring tools

Analytics tools

Job description

FirstLight Home Care and Surv seek a Director of Communications to lead strategic communications for two brands. You will shape messaging, manage media relations, and guide crisis management to protect and grow brand visibility.

A strong focus on internal and executive communications, content strategy, and influencer engagement is required. The role oversees editorial calendars, agency partnerships, and the social/digital content produced across platforms, including events and conferences.