Franchise Creative Director: Licensing & AI-Driven Visuals

Amazon; Culver City (CA); On-site; USD 141,000 - 191,000; Full time

Job summary

Amazon seeks a Creative Director to own creative art direction for consumer products tied to Amazon MGM Studios IPs and to lead product development for licensee partners. You will craft style guides, oversee asset systems, and guide licensees from concept through approval while driving scalable operations and AI-assisted workflows.

The role requires strong leadership, strategic thinking, and the ability to balance subjective feedback with data-informed decisions across stakeholders.

Qualifications

• 8+ years of driving compelling creative strategy and execution at an agency or in-house teams.
• Bachelor's degree in a relevant field.
• Knowledge of InDesign, Photoshop, Illustrator, Keynote.
• Experience leading creative development from concept to delivery.
• Experience managing creative teams and external vendors.
• Experience presenting concepts to senior executives.

Responsibilities

• Franchise Creative Art Direction — set the creative bar and develop style guides and asset systems.
• Licensee Product Development — own PD submissions and onboard partners to the approval workflow.
• Creative Operations & Process Improvement — scale operations and integrate AI tooling in workflows.
• Stakeholder Communication — present solutions to senior leadership and licensee partners.
• Mentorship & Force Multiplying — mentor teammates and champion AI in creative contexts.

Skills

Franchise creative direction

Licensee product development

Creative operations

AI tooling

Art direction

Presentation to executives

Education

Bachelor's degree

Tools

InDesign

Photoshop

Illustrator

Keynote

Figma

Job description

Amazon seeks a Creative Director to own creative art direction for consumer products tied to Amazon MGM Studios IPs and to lead product development for licensee partners. You will craft style guides, oversee asset systems, and guide licensees from concept through approval while driving scalable operations and AI-assisted workflows.

The role requires strong leadership, strategic thinking, and the ability to balance subjective feedback with data-informed decisions across stakeholders.