Creative Director, Brand Lab — AI-Driven Campaigns

Amazon; New York (NY); On-site; USD 155,000 - 210,000; Full time

Benefits offered by this job

Health insurance

RSUs (restricted stock units)

401(k) matching

Paid time off

Parental leave

Job summary

Amazon Advertising's Brand Innovation Lab seeks a Creative Director to lead cross-functional teams in crafting one-of-a-kind campaigns for global brands from brief to launch. You will manage client relationships, push creative boundaries with AI tools, and mentor a diverse team of creatives and technologists.

You will influence strategy across campaigns for brands across categories, work with senior leadership to establish best practices, and ensure high-quality, on-time delivery.

Qualifications

• 8+ years of driving creative strategy in an agency or in‑house creative team.
• Bachelor's degree required.

Responsibilities

• Raise the bar on creative excellence across campaign work.
• Own and grow client relationships by establishing trust through creative excellence and advertiser goals.
• Define the creative strategy for multiple advertisers.
• Use strategic research and/or data to develop campaign insights and ideas.
• Concept, pitch, design, and execute first-of-its-kind ad campaigns from brief to launch.
• Defend and champion great ideas through persuasive rationales.
• Champion the end customer in every creative decision, delivering value and meeting advertiser objectives.
• Explore and integrate AI-powered tools into campaign development.
• Bring expertise in end-to-end creative production for multi-channel executions.
• Independently direct campaigns and collaborate with internal teams, clients, and agencies.
• Direct creative disciplines and provide feedback across development stages.
• Mentor and inspire team members to deliver customer-focused solutions.
• Provide in-depth understanding of art-direction and copywriting across formats.
• Make creative trade-off decisions between teams, clients, and end-customer needs.
• Measure and improve processes within the department.

Skills

Creative leadership

Campaign strategy

Client relationship management

Cross-functional collaboration

Team mentoring

Education

Bachelor's degree

Tools

InDesign

Photoshop

Illustrator

Keynote

Job description

Amazon Advertising's Brand Innovation Lab seeks a Creative Director to lead cross-functional teams in crafting one-of-a-kind campaigns for global brands from brief to launch. You will manage client relationships, push creative boundaries with AI tools, and mentor a diverse team of creatives and technologists.

You will influence strategy across campaigns for brands across categories, work with senior leadership to establish best practices, and ensure high-quality, on-time delivery.