Creative Director, Prime Video Shopping

Amazon; Culver City (CA); On-site; USD 141,000 - 191,000; Full time

Job summary

Amazon seeks a Creative Director to own creative art direction for consumer products tied to Amazon MGM Studios IPs and to lead product development for licensee partners. You will craft style guides, oversee asset systems, and guide licensees from concept through approval while driving scalable operations and AI-assisted workflows.

The role requires strong leadership, strategic thinking, and the ability to balance subjective feedback with data-informed decisions across stakeholders.

Qualifications

• 8+ years of driving compelling creative strategy and execution at an agency or in-house teams.
• Bachelor's degree in a relevant field.
• Knowledge of InDesign, Photoshop, Illustrator, Keynote.
• Experience leading creative development from concept to delivery.
• Experience managing creative teams and external vendors.
• Experience presenting concepts to senior executives.

Responsibilities

• Franchise Creative Art Direction — set the creative bar and develop style guides and asset systems.
• Licensee Product Development — own PD submissions and onboard partners to the approval workflow.
• Creative Operations & Process Improvement — scale operations and integrate AI tooling in workflows.
• Stakeholder Communication — present solutions to senior leadership and licensee partners.
• Mentorship & Force Multiplying — mentor teammates and champion AI in creative contexts.

Skills

Franchise creative direction

Licensee product development

Creative operations

AI tooling

Art direction

Presentation to executives

Education

Bachelor's degree

Tools

InDesign

Photoshop

Illustrator

Keynote

Figma

Job description

Job ID: 10553757 | Amazon.com Services LLC

Prime Video Shopping is seeking an experienced Creative Director to own creative art direction for consumer products tied to Amazon MGM Studios intellectual properties, and to own product development for a portfolio of licensees. This role sits at the intersection of franchise creative direction, licensee product development, and creative operations, requiring a leader who can set the visual bar for consumer products based on iconic Amazon MGM Studios franchises, guide licensees from concept through approval, and help evolve how creative work gets done through process and tooling.

As a Creative Director, you will own the creative direction for assigned franchises’ consumer product programs — working with internal design teams to build style guides and art packs that set the creative course, then disseminating them to a broad base of licensees who use them to build products. Separately, you will own product development for an assigned base of licensee partners whose work spans many franchises, serving as their creative point of contact from concept through approval. Alongside the rest of the team, you will drive operational and tooling improvements to scale creative productivity.

A successful candidate will excel at art direction and design craft, thrive on turning early content materials into franchise creative that recruits licensees, and enjoy improving the processes that let a small team deliver more. The ideal candidate is resourceful, customer-obsessed, and able to think and act both strategically and tactically — balancing subjective and objective feedback across internal and external stakeholders while consistently raising the design bar.

Candidates should have an in-depth understanding of AI tools, Photoshop, Illustrator, PowerPoint, and Figma.

Key job responsibilities

• Franchise Creative Art Direction — Own and protect the creative bar for assigned intellectual properties. Develop the comprehensive consumer products style guides and asset systems (compositions, icons, patterns, packaging, color palettes, fonts, and layouts) that set the creative direction for a franchise. Translate the earliest content materials (scripts, set photography, key art) into assets that pitch the franchise to prospective licensees, and inspire final consumer products.
• Licensee Product Development — Own product development for an assigned base of licensee partners. Because partners are assigned by relationship rather than by franchise, this base spans many franchises, and you serve as their single point of contact from concept through approval. Review and approve product development (PD) submissions against style guides and brand standards, onboard new partners to the approval workflow, and lead partner presentations and kick-off meetings.
• Creative Operations & Process Improvement — Work with the rest of the creative team to move from manual creative toward a more scaled operation. Provide art direction for main style guides and art packs produced in partnership with internal designers, contribute to the processes that hand routine production to the scaled team, and help develop the path to produce direct designs through AI tooling.
• Stakeholder Communication — Present creative solutions and franchise direction to senior leadership and licensee partners, anticipate difficult design questions, and defend design decisions with clear rationale. Resolve conflicting feedback across internal and external stakeholders and move decisions forward.
• Mentorship & Force Multiplying — Mentor and develop others on the team, document institutional knowledge, and deliver solutions that increase the effectiveness of the group, including championing the use of AI technology in creative contexts.

Basic Qualifications

• 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
• Bachelor's degree

Preferred Qualifications

• Knowledge of InDesign, Photoshop, Illustrator, Keynote
• Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
• Experience leading creative development of innovative creative from concept to delivery
• Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
• Experience presenting creative concepts effectively to senior executives
• Experience managing multiple projects and meeting aggressive deadlines

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Culver City - 141,000.00 - 190,700.00 USD annually