Principal AI Creative Director, Personalization & Design

Amazon; New York (NY); On-site; USD 201,800 - 273,000; Full time

Benefits offered by this job

RSUs

Sign-on bonus

Comprehensive health benefits

Job summary

Amazon Ads seeks a Principal AI Creative Director for Personalization Optimization and Design in New York to lead the creative quality bar for AI-generated assets across multi-format content. You will define structured frameworks, prototypes, and explainable creative judgments to engineers, designers, and product teams.

You will hand‑craft content across image, video, and copy using AI tools, shaping emerging advertiser experiences in Creative Studio and Video Generator.

Qualifications

• 10+ years of creative direction with a portfolio across visual design and advertising.
• 2+ years of hands-on work in AI content creation with generative AI tools.
• Ability to produce finished creative content independently using AI tools.
• Deep understanding of narrative structure, color theory, and brand signal.
• Experience collaborating with engineering, product, or data science teams to build creative systems.
• Influence without authority in large cross-functional organizations.

Responsibilities

• As Principal AI Creative Director for Personalization Optimization and Design (POD), you are the human judgment layer at the center of Amazon’s AI creative system.
• Define and own the creative quality bar for AI-generated assets across POD’s full portfolio, including images, video, copy, and multi-format compositions; establish brand intelligence frameworks that ensure AI outputs are aesthetically coherent, emotionally resonant, and brand-safe at scale.
• Lead the Systemization of Taste: break down what makes great creative into constituent elements— narrative structure, color theory, compositional hierarchy, emotional arc, pacing, and brand signal; translate these primitives into structured frameworks such as prompt libraries, creative briefs, quality rubrics, and annotation schemas.
• Hand‑on production and prototyping: produce high‑quality creative content independently across modalities, build working prototypes, and demonstrate new customer experiences to inform design, product, and engineering leadership.
• Define what new AI‑powered creative experiences should look and feel like for advertisers; advise on experience design for advertiser‑facing tools like Creative Studio and Video Generator to make AI capabilities legible, trustworthy, and creatively empowering.
• Build and own the aesthetic moderation framework— a multi‑dimensional quality scorecard that defines premium creative in measurable, auditable terms across visual quality, brand alignment, emotional resonance, and format appropriateness.
• Serve as the creative authority in cross‑functional conversations, earning influence through demonstrated quality and creative vision.

Skills

Creative direction

AI content creation

Generative AI tools

Narrative structure

Brand signal

Cross-functional collaboration

Design systems

Figma

Adobe Creative Suite

Tools

Figma

Adobe Creative Suite

Job description

Amazon Ads seeks a Principal AI Creative Director for Personalization Optimization and Design in New York to lead the creative quality bar for AI-generated assets across multi-format content. You will define structured frameworks, prototypes, and explainable creative judgments to engineers, designers, and product teams.

You will hand‑craft content across image, video, and copy using AI tools, shaping emerging advertiser experiences in Creative Studio and Video Generator.