Creative Director, Brand Innovation Lab — Fashion & Lifestyle

Amazon; New York (NY); On-site; USD 155,000 - 210,000; Full time

Job summary

Amazon Advertising LLC's Brand Innovation Lab is seeking a Creative Director to lead global brand campaigns from brief to launch. You will manage a diverse team of creatives, strategists, and technologists to deliver innovative experiences across the Amazon canvas.

You will leverage AI tools and data insights to push boundaries, collaborate with senior leadership, and ensure campaigns meet advertiser goals while delivering genuine value to customers.

Qualifications

• 8+ years driving creative strategy and execution at an agency or in-house team
• Bachelor's degree
• Portfolio or samples featuring innovative campaigns across media such as video, social, digital, activations, radio, and outdoor

Responsibilities

• Raise the bar on creative excellence across campaign work
• Own and grow client relationships by establishing trust through creative excellence and understanding advertiser goals
• Define the creative strategy for multiple advertisers
• Use research or data to develop campaign insights and ideas
• Concept, pitch, design, and execute first‑of‑its‑kind ad campaigns from brief to launch
• Champion ideas with rationales and ensure campaigns deliver value to customers while meeting advertiser objectives
• Integrate AI-powered tools into campaign development for scalable personalization
• Oversee end-to-end production for multi‑channel campaigns, on time and on budget
• Mentor and inspire teams including art directors, copywriters, designers, and producers
• Provide guidance on art direction and copywriting across formats—digital, print, OOH, video
• Make trade-off decisions between teams, clients, and customer needs
• Improve processes through documentation and measurement

Skills

Creative strategy

Team leadership

Client relationship management

Portfolio

Education

Bachelor's degree

Tools

Generative AI tools

Job description

Amazon Advertising LLC's Brand Innovation Lab is seeking a Creative Director to lead global brand campaigns from brief to launch. You will manage a diverse team of creatives, strategists, and technologists to deliver innovative experiences across the Amazon canvas.

You will leverage AI tools and data insights to push boundaries, collaborate with senior leadership, and ensure campaigns meet advertiser goals while delivering genuine value to customers.