Founding Studio GM & Growth Leader

Socket.dev; Atlanta (GA); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Complimentary or discounted JETSET PIL

Paid time off (PTO)

Professional development opportunities

Health insurance

Retirement plans

Performance bonuses

Job summary

JETSET Pilates is seeking a Founding General Manager to lead a new Atlanta studio from ground up. You’ll recruit and develop the founding team, partner with ownership to build the brand, and drive community buzz and pre-sale momentum.

After opening, you’ll run day-to-day operations, optimize memberships, coach staff, and maintain an exceptional client experience across classes and services. This role blends entrepreneurship with hands-on leadership.

Qualifications

• 3+ years of operations or general management experience, ideally in boutique fitness, hospitality, or luxury membership-model consumer service
• Proven track record of building and leading high-performing teams—ideally across multiple locations or in a pre-opening context
• Self-starter with entrepreneurial spirit who takes initiative, solves problems proactively, and can work where the playbook is still being written
• Strong sales instincts with experience driving revenue targets and coaching others to do the same
• Highly analytical—comfortable building reports, interpreting data, and making decisions backed by metrics
• Exceptional organizational skills with the ability to manage competing priorities without losing momentum or attention to detail
• Outstanding communicator who genuinely connects with people and makes every client and team member feel seen and valued
• Hands-on experience in fitness instruction or coaching capacity is strongly preferred
• Passion for community building and understanding of local wellness, fitness, and hospitality community is strongly preferred

Responsibilities

• Execute local grassroots marketing initiatives prior to opening
• Build relationships with local businesses, influencers, and community partners
• Generate excitement and awareness leading up to launch
• Build and manage a pipeline of prospective founding members
• Support local social media initiatives that drive awareness and membership growth
• Coordinate community events and pre-sale activations
• Recruit, hire, onboard, and develop the founding Instructor and Studio Lead team prior to opening
• Lead onboarding and operational training initiatives
• Foster a culture of accountability, collaboration, and hospitality
• Conduct regular coaching conversations and performance check-ins
• Partner with ownership on launch readiness
• Establish operational processes and studio workflows
• Build schedules, staffing plans, and operational standards
• Ensure every aspect of opening day is executed successfully
• Coordinate vendor readiness, equipment setup, and operational logistics to ensure a successful studio launch
• Drive founding membership sales
• Execute pre-sale and launch campaigns
• Coach the team on consultative sales techniques
• Monitor pre-sale conversion metrics, founding membership goals, and launch readiness KPIs
• Provide regular updates on launch readiness and business performance
• Identify opportunities to improve systems and processes
• Support future studio openings as the brand grows

Skills

Operations management

Team leadership

Sales & revenue growth

Analytics & data

Communication & relationships

Startup / pre-opening

Community building

Job description

JETSET Pilates is seeking a Founding General Manager to lead a new Atlanta studio from ground up. You’ll recruit and develop the founding team, partner with ownership to build the brand, and drive community buzz and pre-sale momentum.

After opening, you’ll run day-to-day operations, optimize memberships, coach staff, and maintain an exceptional client experience across classes and services. This role blends entrepreneurship with hands-on leadership.