Founding Sales Lead

Menu Mingle, Inc.; Washington; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Equity stake

Founder's direct mentorship

Job summary

MenuMingle, Inc. is seeking a Founding Sales Lead to own the commercial engine of a fast-growing restaurant-tech startup. You will shape the ideal customer profile, messaging, sales process, and team, then drive strategy into paying customers.

You will run high-value demos, close strategic opportunities with the founder, and set aggressive 90-day growth targets for restaurant partners, building a scalable, repeatable sales motion and equity value as the company scales.

Qualifications

• Experience owning full-cycle sales in B2B SaaS or hospitality tech.
• Strong metric-driven approach with clear closing and pipeline metrics.
• Existing network in restaurants, hospitality, or food service, or ability to build one quickly.

Responsibilities

• Own the commercial outcome for the sales team: pipeline health, demos, proposals, and paid customers.
• Build the ideal customer profile, messaging, and follow-up process the team will run on.
• Run high-value demos and proposals, partner with the founder on strategic closes.
• Set and drive an ambitious 90-day growth target for new restaurant partners and qualified pipeline.
• Coach and develop the sales team as it grows, document what works for rapid ramp.
• Provide market and customer intelligence to product and leadership to shape positioning and pricing.

Skills

Full-cycle sales

B2B SaaS sales

Hospitality tech

CRM discipline

Restaurant network

Tools

CRM systems

AI prospecting tools

Job description

Restaurant technology is one of the fastest-moving categories in software right now, and the menu itself has been the one piece nobody has truly re-imagined, until now. MenuMingle is re-imagining the menu: turning a static list of words into a living, operator-controlled surface that helps guests order with confidence and helps restaurants sell smarter, in real time.

We’re a founder-led, early-stage company with real traction to back up the vision: three live pilot menus, a funded first round, and results operators are already talking about, 200% growth on a featured dish, a 50% lift on a signature category, dishes that used to come back nightly now getting zero returns. The product works. Now we’re building the commercial engine to match it, and that’s where you come in.

This is a rare seat at the ground floor of a category-defining company. You’ll help write the playbook that the next twenty hires use, work directly with the founder, and build real equity value as the company scales. If you want to be part of the team that proves restaurant tech’s next big category, this is that opportunity.

The Opportunity

MenuMingle is looking for a Founding Sales Lead to own the commercial engine of an early-stage restaurant tech company with real product-market signal already in hand. This is a builder’s role: you’ll shape the ideal customer profile, the messaging, the sales process, and the team around you, then run point on turning that strategy into paid customers. It’s the kind of seat that, done well, becomes a case study on your resume and a meaningful equity stake in a company you helped define.

What You’ll Do:

• Own the commercial outcome for the sales team: pipeline health, demos, proposals, and paid customers
• Build the ideal customer profile, messaging, and follow-up process the whole team will run on
• Run high-value demos and proposals personally, and partner closely with the founder on strategic closes
• Set and drive an ambitious 90-day growth target for new paid restaurant partners and qualified pipeline
• Coach and develop the sales team as it grows, and document what works so the next hire ramps quickly
• Bring market and customer intelligence back to product and leadership, shaping how MenuMingle positions and prices

What Success Looks Like in the First 90 Days

You’ll play a central role in signing MenuMingle’s next wave of restaurant partners and building a pipeline strong enough to fuel the company’s next stage of growth. Success here means proving a repeatable, scalable sales motion, one that becomes the foundation for the team you build around you.

What We’re Looking For

• A track record of owning full-cycle sales, ideally in B2B SaaS, hospitality tech, or a closely related space
• Comfort operating with real metrics: you know your close rate, pipeline value, and activity numbers, and you use them to make decisions
• An existing network in restaurants, hospitality, or food service, or a demonstrated ability to build one quickly
• Fluency with modern sales tooling, CRM discipline, and AI-assisted research and prospecting
• Genuine enthusiasm for the restaurant industry and the category MenuMingle is building
• Comfort with early-stage compensation structure, where upside is tied to the traction you help create

Compensation

Base salary during the initial trial period, with commission structure finalized in writing, plus equity on a standard early-stage vesting schedule. Compensation grows alongside the pipeline and results you build.