Founding Partner Marketing Lead: Scale Joint Pipeline

Factory; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Factory is seeking a founding Partner Marketer to build and scale our partner go-to-market motion from the ground up. You will design co-marketed campaigns, enable partners to tell the Factory story, and stand up the operating model including MDF.

You will own strategy, planning, budget, and reporting while also executing campaigns and events with our partner ecosystem, driving measurable pipeline and revenue impact.

Qualifications

• 6+ years in partner or channel marketing or related go-to-market function at a high-growth B2B SaaS/tech company.
• Proven track record building partner marketing programs from zero to repeatable motion driving measurable pipeline.
• Experience developing ABM or partner marketing strategies with partner teams.
• Strong understanding of partner ecosystems and joint demand generation.
• Ability to translate product value into crisp partner value propositions.
• Analytical discipline with pipeline attribution and CRM/workflows.
• Exceptional project and stakeholder management with cross-functional influence.
• Excellent written and verbal communication; comfortable with AI tools to improve campaigns.

Responsibilities

• Own and scale Factory's partner marketing strategy to generate partner-sourced and partner-influenced pipeline.
• Build co-marketing motions across cloud providers, foundation model, systems integrator, and tech/AI partners.
• Develop joint marketing plans translating Factory and partner value into campaigns across channels.
• Launch end-to-end programs: dinners, roadshows, webinars, co-hosted events, and third-party conferences.
• Collaborate with Partner Sales to identify strategic partners and target accounts.
• Own partner engagement for initiatives; ensure qualified prospects and joint outreach.
• Create partner enablement materials to empower field teams to sell Factory.
• Manage the MDF operating model and ROI-focused activations.
• Coordinate partner presence at flagship events with messaging and targeting.
• Develop attribution frameworks to measure partner-sourced attendance and pipeline.
• Cross-functional collaboration across Partnerships/Alliances, Product Marketing, Field Marketing.
• Leverage AI to improve engagement, execution, and reporting.

Skills

Partner marketing

Channel marketing

Go-to-market

Campaign management

ABM

Analytics

Stakeholder management

AI tools

Tools

Salesforce

HubSpot

Marketo

Job description

Factory is seeking a founding Partner Marketer to build and scale our partner go-to-market motion from the ground up. You will design co-marketed campaigns, enable partners to tell the Factory story, and stand up the operating model including MDF.

You will own strategy, planning, budget, and reporting while also executing campaigns and events with our partner ecosystem, driving measurable pipeline and revenue impact.