Founding GTM Marketing Leader — Flexible, Equity Upside

Electric Capital; San Francisco (CA); On-site; USD 160,000 - 230,000; Full time

Benefits offered by this job

Health insurance

Flexible work environment

Unlimited vacation policy

Hardware and tool allowance

Conference and learning budget

Job summary

Unto Labs is seeking a founding Go-to-Market leader to define and tell our story across technical and mainstream audiences. You will own marketing strategy, brand messaging for crypto and financial products, and lead campaigns reaching developers, partners, and the public.

You will collaborate with engineering, product, and creative teams to position Unto Labs as a leading infrastructure provider and distinctive technology brand, shaping the voice at the early stage.

Qualifications

• 5+ years in GTM, brand marketing, or communications roles, preferably with technical or startup organizations.
• Proven ability to shape messaging for highly technical products and communicate to broad audiences.
• Experience building out creative and memorable marketing campaigns and brand strategy from an early stage.
• Skilled at distilling complex topics into approachable narratives for both technical and non-technical stakeholders.
• Excellent written, verbal, and visual communication skills.
• Comfortable working in a fast-paced, dynamic startup environment.

Responsibilities

• Define and evolve Unto Labs’ marketing strategy, brand positioning, and messaging to reach both technical and mainstream stakeholders.
• Design and execute campaigns for product launches, ecosystem milestones, developer events, and community initiatives.
• Build scalable content and communication systems across web, social, and advertising channels.
• Translate complex technical concepts into clear stories that resonate with crypto-native and mainstream audiences.
• Guide and produce collateral including website copy, pitch decks, press releases, blog posts, and multimedia.
• Collaborate with engineering, product, and creative teams to capture Unto Labs' value.
• Drive GTM initiatives including partnerships, event presence, and outreach.
• Measure and analyze marketing efforts to optimize reach and effectiveness.

Skills

GTM experience

Brand messaging

Campaign design

Technical storytelling

Startup experience

Job description

Unto Labs is seeking a founding Go-to-Market leader to define and tell our story across technical and mainstream audiences. You will own marketing strategy, brand messaging for crypto and financial products, and lead campaigns reaching developers, partners, and the public.

You will collaborate with engineering, product, and creative teams to position Unto Labs as a leading infrastructure provider and distinctive technology brand, shaping the voice at the early stage.