Founding GTM Lead

Wwshemi; San Francisco (CA); On-site; USD 150,000 - 190,000; Full time

Job summary

Wwshemi is seeking a Founding GTM Lead to build and run the go-to-market motion for an early-stage legal technology company in San Francisco. You will own the systems, positioning, and execution from first touch through customer expansion, turning demand into a repeatable revenue engine.

You will run rapid experiments across channels, build qualified pipeline, and create content across platforms. Plan events, develop partnerships, and design gifting programs to drive loyalty and referrals.

Qualifications

• 4+ years at a high-growth startup in go-to-market, growth, or sales leadership.
• Track record of pipeline generation, conversion, and revenue results.
• Systems-oriented with repeatable motions; not one-off campaigns.
• Comfort building from zero, testing ideas, and iterating quickly.
• Strong organizational discipline, process rigor, resilience, and execution.
• Engineering background or notable competitive achievement is a plus.
• Willingness to work weekends and extended hours.

Responsibilities

• Own the go-to-market funnel from pipeline generation through customer expansion.
• Run rapid experiments across channels, measure results, and scale effective approaches.
• Build qualified pipeline through inbound and outbound programs.
• Create and distribute content across blogs, professional networks, social platforms, and other channels.
• Develop partnerships with vendors, startups, and community organizations.
• Plan events, dinners, conferences, and other activities to build awareness and relationships.
• Design client and partner gifting programs that support loyalty and referrals.
• Define positioning, messaging, pricing, packaging, and sales collateral.
• Build the go-to-market technology stack, including CRM, sequencing, enrichment, and automation tools.
• Use customer and performance data to develop repeatable playbooks.

Skills

GTM leadership

Pipeline generation

Experimentation & measurement

Content creation

Partnership development

Event planning

Gifting programs

Positioning & messaging

Sales collateral

Data-driven decisions

Tools

CRM systems

Marketing automation

Sequencing tools

Enrichment tools

Job description

About the Role

As Founding GTM Lead, you will build and run the go-to-market motion for an early-stage legal technology company. You will turn initial demand into a repeatable revenue engine, owning the systems, positioning, and execution from first touch through customer expansion.

What You'll Do

• Own the go-to-market funnel from pipeline generation through customer expansion and retention.
• Run rapid experiments across channels, measure results, and scale effective approaches.
• Build qualified pipeline through inbound and outbound programs.
• Create and distribute content across professional and social platforms, blogs, and other channels.
• Develop partnerships with vendors, startups, and community organizations.
• Plan events, dinners, conferences, and other activities that build awareness and relationships.
• Design client and partner gifting programs that support loyalty and referrals.
• Define positioning, messaging, pricing, packaging, and sales collateral.
• Build the go-to-market technology stack, including CRM, sequencing, enrichment, and automation tools.
• Use customer and performance data to develop repeatable playbooks.

What We're Looking For

• At least 4 years at a high-growth startup as a founder or in a leadership role across go-to-market, growth, or sales.
• A track record of measurable results in pipeline generation, conversion, and revenue.
• A systems-oriented approach, with the ability to build repeatable motions rather than one-off campaigns.
• Comfort building from zero, testing ideas, and iterating quickly.
• Strong organizational discipline, process rigor, resilience, and execution skills.
• Engineering background or significant competitive achievement is a plus.
• Willingness to work intensively, including weekends and extended hours.

Compensation & Benefits

Base salary range: $150,000 to $190,000 annually. Equity and visa sponsorship details were not provided.

Location

On-site in San Francisco, California, United States.