Founding GTM Manager

Vector Legal; San Francisco (CA); On-site; USD 80,000 - 200,000; Full time

Job summary

Vector Legal is hiring a founding GTM Manager to build and scale the commercial engine for an AI-native startup law firm serving startups across financings, contracts, hiring, and governance. You’ll own outbound and inbound motions, refine messaging, and partner with product and legal teams to shape packaging and priorities.

This high-ownership role requires 2–5 years in GTM, sales, or founder-facing roles, with strong writing and CRM discipline.

Qualifications

• 2–5 years of experience in GTM, sales, business development, founder-facing customer success, or startup operations.
• Experience selling or supporting B2B, SaaS, or startup-focused services is preferred.

Responsibilities

• Build and manage outbound campaigns targeting startup founders and decision-makers.
• Own the early sales funnel from prospecting through qualification, demos, follow-up, and close support.
• Develop GTM messaging around Vector Legal’s offerings, including startup counsel, financings, contracts, data rooms, cap tables, and AI-assisted workflows.
• Collaborate with founders to identify ICP patterns, buying triggers, objections, and expansion opportunities.
• Maintain CRM hygiene, pipeline reporting, and weekly GTM metrics.
• Support inbound lead follow-up and convert founder interest into active conversations.
• Create lightweight sales collateral and founder-facing materials; craft vertical-specific messaging.
• Coordinate with product and legal teams to translate feedback into clearer packaging and priorities.

Skills

GTM strategy

Sales leadership

B2B SaaS

Startup experience

Tools

CRM software

Email automation

Job description

Vector Legal is a modern solution for startup legal: combining a full-service law firm with a purpose-built AI (VectorAI) platform. We're backed by some of the best investors in Silicon Valley, including Y Combinator, Base10, Transpose Platform, and others, to reinvent the way that legal solutions are delivered for Startups.

We support companies across their lifecycle, including complex formations, fundraising and priced rounds, commercial contracting, hiring and team changes, mergers and acquisitions, and dissolutions. VectorAI powers agentic data rooms, proprietary draft/review/negotiate tools, e-signatures, cap table management, legal health checks and more.

Our goal is to make high-quality legal work faster, more scalable, and more cost-efficient.

About the Role

We’re hiring a Founding GTM Manager to help build and scale the commercial engine for Vector Legal. Vector Legal is an AI-native law firm and legal operating system for startups, combining experienced startup counsel with an AI-powered legal platform to help founders move faster across financings, contracts, hiring, governance, diligence, and legal operations.

This role sits at the intersection of sales, customer development, founder relationships, and go-to-market strategy. You’ll work directly with the founding team to identify high-intent startup customers, run outbound and inbound sales motions, refine messaging, support customer onboarding, and turn early traction into a repeatable GTM system. This is a high-ownership role for someone who wants to operate close to the founders, sell a category-defining product, and help shape how startups buy legal services in an AI-native world.

What You’ll Do

• Build and manage outbound campaigns targeting startup founders, operators, and finance/legal decision-makers
• Own the early sales funnel from prospecting through qualification, demos, follow-up, and close support
• Develop GTM messaging around Vector Legal’s core offerings, including startup counsel, financings, contracts, data rooms, cap tables, and AI-assisted legal workflows
• Work closely with founders to identify ICP patterns, buying triggers, objections, and expansion opportunities
• Manage CRM hygiene, pipeline reporting, and weekly GTM metrics
• Support inbound lead follow-up and help convert founder interest into active customer conversations
• Create lightweight sales collateral, email sequences, founder-facing materials, and vertical-specific messaging
• Partner with product and legal teams to translate customer feedback into clearer packaging, positioning, and product priorities
• Help design repeatable processes for onboarding, referrals, partnerships, and customer success handoffs
• Represent Vector Legal with a high degree of professionalism, judgment, and urgency in founder-facing conversations

Qualifications

• 2 to 5 years of experience in GTM, sales, business development, founder-facing customer success, or startup operations
• Experience selling or supporting B2B, SaaS, legal tech, fintech, or startup-focused services preferred
• Strong written communication skills and ability to write clear, direct, high-converting founder-facing copy
• Comfort running outbound, managing a pipeline, and speaking with startup founders and executives
• Strong commercial judgment and ability to understand customer pain quickly
• Highly organized, metrics-oriented, and comfortable owning a CRM and sales process from scratch
• Ability to operate independently in an ambiguous, fast-moving startup environment
• Strong product intuition and interest in AI, legal services, startups, or professional services transformation
• High agency, low ego, and a willingness to do both strategic GTM work and hands‑on execution
• Comfort working directly with founders and iterating quickly based on market feedback

The pay range for this role is:

80,000 - 200,000 USD per year (San Francisco, CA)