Founding Growth Marketing Lead

Network Right LLC; New York (NY); On-site; USD 150,000 - 180,000; Full time

Benefits offered by this job

Health benefits

401(k) + company matching

Annual bonus program

Flexible time off

Learning stipends

Biannual company retreats

Commuter benefits

Onsite meals and snacks

Dog-friendly office

Home internet and mobile reimbursement

Monthly meal stipend

Job summary

Network Right LLC is seeking a senior marketing leader to build AI-powered marketing infrastructure and drive inbound growth. You will own demand gen, messaging, growth infrastructure, and performance reporting, focusing on SQLs and pipeline over vanity metrics.

You will audit vendors, enhance branding, and expand into new channels, with a hands-on, one-to-two-person operation initially, reporting directly into leadership.

Qualifications

• 5 to 7 years of marketing experience in a services-oriented business; HR tech, PEOs, HRIS systems, or recruiting tools strongly preferred.
• You use data to make decisions and can prove channel performance before you scale it.
• You have managed or evaluated external vendors and know how to get more out of them or replace them when they are not delivering.
• Deep hands-on familiarity with SEMrush, Google Analytics, HubSpot, Webflow, Clay, Apollo, and Google My Business.
• You understand how SEO, content, social, and sales enablement connect and can own all of it without losing the thread.
• You are sales-led in your thinking: SQLs matter, impressions do not.
• You run marketing the way the best operators run their businesses: AI as core infrastructure for drafting, research, production, and analysis, not a tool you reach for when you have extra time.
• Intellectual curiosity and an analytical mindset that can fact-check messaging and understand the business well enough to ensure accuracy in everything that goes out.
• Comfortable being a one to two person function in the short term and owning the output personally before building the team around you.

Responsibilities

• Audit and evaluate existing vendor relationships including a design agency and a two-person SEO firm; decide what to keep, optimize, or replace.
• Amplify existing SEO efforts and expand into new inbound channels that generate real pipeline for the sales team.
• Run website experiments including pricing page layout, time-on-site optimization, and conversion rate improvements.
• Translate Network Right's story into clear, high-value narratives for IT decision makers, founders, and ops leaders.
• Build and enforce brand consistency across every touchpoint: AI-generated content, emails, onboarding, sales collateral, and social.
• Enable the sales team to self-serve pre-approved, on-brand content using messaging trained on HubSpot data.
• Own marketing KPIs and performance reporting; analyze two years of SEO and inbound data for growth opportunities.
• Build reporting that shows what is working, what is not, and where to invest next.
• Leverage AI tooling (Claude, ChatGPT) for content generation, traffic analysis, workflow automation, and performance optimization.
• Drive content strategy including case studies, client success stories, and social posting to build domain authority.
• Own demand gen strategy, messaging, positioning, growth infrastructure, content, experimentation, and performance reporting end to end.
• In first 30–90 days: audit vendors, branding, inbound performance; analyze two years of SEO progress; establish KPIs; identify channel expansion opportunities.

Skills

Marketing strategy

Analytics

Growth marketing

Vendor management

Content marketing

Tools

SEMrush

Google Analytics

HubSpot

Webflow

Clay

Apollo

Google My Business

Job description

Network Right LLC is seeking a senior marketing leader to build AI-powered marketing infrastructure and drive inbound growth. You will own demand gen, messaging, growth infrastructure, and performance reporting, focusing on SQLs and pipeline over vanity metrics.

You will audit vendors, enhance branding, and expand into new channels, with a hands-on, one-to-two-person operation initially, reporting directly into leadership.