Founding General Manager - Studio Launch & Growth

JETSET Pilates®; New City (NY); On-site; USD 95,000 - 120,000; Full time

Benefits offered by this job

Pilates classes

PTO

Professional development

Health insurance

Retirement plans

Bonuses

Job summary

JETSET Pilates is seeking a Founding General Manager to lead a new studio launch and then oversee day-to-day operations in New York. You will recruit and develop the founding team, drive membership growth, and deliver an exceptional client experience.

You will complete the Instructor Training Academy, teach 6–8 classes weekly, and maintain an active in-studio presence for at least 25 class times per week. This is a high-visibility, entrepreneurial leadership role with growth potential.

Qualifications

• 3+ years of operations or general management experience.
• Boutique fitness, hospitality, or luxury membership-model service background.
• Proven track record of building and leading high-performing teams across locations or pre-opening contexts.
• Entrepreneurial self-starter who takes initiative and solves problems.
• Strong sales instincts with experience driving revenue targets and coaching others.
• Highly analytical with ability to build reports and make data-driven decisions.
• Exceptional organizational skills managing competing priorities.
• Outstanding communicator who connects with clients and team members.
• Hands-on fitness instruction or coaching experience preferred.
• Passion for community building and understanding local wellness scene.

Responsibilities

• Execute local grassroots marketing initiatives prior to opening.
• Build relationships with local businesses, influencers, and community partners.
• Generate excitement and awareness leading up to launch.
• Build and manage a pipeline of prospective founding members.
• Support local social media initiatives that drive awareness and membership growth.
• Coordinate community events and pre-sale activations.
• Recruit, hire, onboard, and develop the founding Instructor and Studio Lead team.
• Lead onboarding and operational training initiatives.
• Foster a culture of accountability, collaboration, and hospitality.
• Conduct regular coaching conversations and performance check-ins.
• Partner with ownership on launch readiness.
• Establish operational processes and studio workflows.
• Build schedules, staffing plans, and operational standards.
• Ensure opening day is executed successfully.
• Coordinate vendor readiness, equipment setup, and operational logistics.
• Drive founding membership sales.
• Execute pre-sale and launch campaigns.
• Coach the team on consultative sales techniques.
• Monitor pre-sale metrics and launch KPIs.
• Provide regular updates on launch readiness and business performance.
• Identify opportunities to improve systems and processes.
• Support future studio openings as the brand grows.

Job description

JETSET Pilates is seeking a Founding General Manager to lead a new studio launch and then oversee day-to-day operations in New York. You will recruit and develop the founding team, drive membership growth, and deliver an exceptional client experience.

You will complete the Instructor Training Academy, teach 6–8 classes weekly, and maintain an active in-studio presence for at least 25 class times per week. This is a high-visibility, entrepreneurial leadership role with growth potential.