Founding Designer: Patient Experience & Growth

Leap Health, Inc.; New York (NY); On-site; USD 140,000 - 190,000; Full time

Job summary

Leap Health, Inc. is seeking a Founding Designer to shape how Leap presents to patients and families. You will own the patient-facing design strategy, working across campaigns, onboarding, education, and care support to earn trust and guide action.

You will translate insights into end-to-end journeys, build reusable design systems, and lead both hands-on production and strategic direction across web, email, direct mail, and lifecycle assets.

Qualifications

• You know how to simplify complexity, reduce friction, build trust quickly, and make the next step obvious in lifecycle marketing, member engagement, and patient education.
• You map journeys, structure information, design flows, talk to users and internal teams, identify patterns, and translate insights into better experiences.
• Direct-response design where success is measured by conversion, activation, enrollment, or other actions.
• Your work shows excellent visual design, typography, layout, imagery, and clear CTAs to guide action.
• You build reusable patterns, templates, standards, and workflows that scale creative output.
• You are fluent with modern marketing tools and production workflows, including AI-assisted processes.
• You can brief, manage, and review agencies and contractors while keeping brand quality.
• You turn ambiguity into structured, actionable design decisions in regulated environments.

Responsibilities

• Define Leap’s patient-facing design standards across marketing, onboarding, education, therapy support, and reactivation.
• Design end-to-end member journeys with cross-functional teams to reduce confusion and friction.
• Build systems: patterns, templates, QA processes, and production standards for web, email, print, and lifecycle assets.
• Improve activation with high-performing creative across direct mail, email, landing pages, ads, and funnels.
• Turn healthcare complexity into simple, responsible experiences without overpromising.
• Lead briefs, guide visual systems, and coordinate copy, illustration, motion, and vendor work.

Skills

Patient experience judgment

Product UX research instincts

Direct-response & growth design

Visual design craft

Experience building systems

Print & digital production fluency

Directing outside creative talent

Ambiguity to structure

Tools

HubSpot

Customer.io

Braze

Iterable

Mailchimp

Webflow

Framer

Job description

Leap Health, Inc. is seeking a Founding Designer to shape how Leap presents to patients and families. You will own the patient-facing design strategy, working across campaigns, onboarding, education, and care support to earn trust and guide action.

You will translate insights into end-to-end journeys, build reusable design systems, and lead both hands-on production and strategic direction across web, email, direct mail, and lifecycle assets.