Founding Designer: Patient Experience & Growth

Leap; United States; On-site; USD 140,000 - 190,000; Full time

Job summary

Leap is hiring founding designers to shape how patients and families experience healthcare journeys, from discovery to activation. This role blends strategy and hands-on design across marketing, onboarding, and care support in a regulated healthcare environment.

You’ll define scalable design systems, lead end-to-end journeys, and partner with care teams, product, and content to turn insights into meaningful, trust-building experiences for patients navigating complex therapies.

Qualifications

• Experience shaping patient/customer journeys in lifecycle marketing or high-consideration decisions.
• Ability to map journeys, structure information, design flows, and translate insights into better experiences.
• Proven direct-response and growth design experience with measurable outcomes.

Responsibilities

• Define Leap’s patient-facing design standards across marketing, onboarding, education, therapy support, and reactivation.
• Design end-to-end member journeys with cross-functional teams to reduce confusion and friction.
• Build reusable patterns, templates, QA processes, and production standards for web, email, print, and lifecycle assets.
• Improve activation through high-performing creative across direct mail, email, landing pages, and ads.
• Translate healthcare complexity into clear, responsible experiences without overpromising.
• Lead and execute design work, while guiding briefs and collaborating with external partners.

Skills

Lifecycle marketing

User research

Direct-response design

Design systems

Team collaboration

Agency coordination

AI in design

Job description

Leap is hiring founding designers to shape how patients and families experience healthcare journeys, from discovery to activation. This role blends strategy and hands-on design across marketing, onboarding, and care support in a regulated healthcare environment.

You’ll define scalable design systems, lead end-to-end journeys, and partner with care teams, product, and content to turn insights into meaningful, trust-building experiences for patients navigating complex therapies.