Founding Designer

Leap; Seattle (WA); On-site; USD 140,000 - 190,000; Full time

Job summary

Leap seeks a founding designer to define how Leap presents to patients and families. This rare opportunity blends strategy and hands-on design to shape the patient experience, from discovery to treatment support, across web, email, and print channels.

You will own member growth initiatives, craft campaigns, and build scalable design systems, partnering with care teams, product, and content to improve trust and activation.

Qualifications

• Experience shaping patient-facing experiences across campaigns, onboarding, and education.
• Ability to translate qualitative insights into clearer, lower-friction experiences.
• Strong design judgment with clear communication and modern production fluency.

Responsibilities

• Define Leap’s patient-facing design standards across marketing, onboarding, education, therapy support, and reactivation.
• Design end-to-end member journeys with cross-functional teams to reduce confusion and increase activation.
• Build reusable patterns, templates, and production standards for scalable creative output.
• Improve activation through direct-response campaigns across channels with a focus on clarity and trust.
• Lead and execute hands-on design work while guiding briefs and design systems.

Skills

Lifecycle marketing

User journey mapping

Direct-response design

Visual storytelling

Tools

HubSpot

Framer

Job description

About Leap

Leap is one of the fastest-growing benefits solutions and a category-defining pioneer in employer specialty pharmacy. We are reshaping how life-changing therapies are delivered and financed, ensuring patients get the treatment they need while employers finally get a fair deal. Specialty drugs and infusions represent nearly 10% of all healthcare spend and are the fastest-growing cost category for employers. Leap tackles this challenge with a novel approach: eliminating hidden markups, expanding access to high-quality infusion providers, and bringing clarity and fairness to how therapies are priced and paid for. We’re proud to partner with numerous Fortune 500 companies and leading TPAs. Each patient we serve creates immediate ROI: lower costs, improved access, and better care. Join us as we redefine what’s possible in specialty care.

About The Role

We’re hiring Leap’s Founding Designer: the person who will define how Leap shows up to patients and families. This is a rare design opportunity. Leap helps people access complex, high-cost therapies at moments that are often stressful, confusing, and clinically serious. Patients may be hearing from us for the first time while navigating a new diagnosis, an unfamiliar treatment, or a healthcare system that has already made them feel lost. Great design can make the difference between hesitation and action.

Your first priority will be Member Growth. You’ll help create the campaigns and member communications that introduce Leap, earn trust quickly, and make the next step feel clear. But this is not just a campaign design role. The larger mandate is to shape the patient-facing experience: how people discover Leap, understand their options, schedule care, prepare for treatment, stay engaged, and come back when they need support.

We’re looking for someone who can move fluidly between strategy and execution. One day, you may be mapping a patient journey or learning from a Care Guide where members get stuck. The next, you may be designing a landing page, improving a direct mail concept, tightening a message hierarchy, or building a reusable pattern the whole team can use. The work will be hands‑on, but the impact should be company‑wide.

You do not need to be a copywriter, researcher, product manager, or front‑end developer. But you should have the range to be an exceptional creative partner across all of those disciplines: someone with strong user judgment, excellent design taste, clear communication, modern production fluency, and the ability to bring structure to ambiguous problems.

What You’ll Accomplish

• Define Leap’s patient‑facing design standard. You’ll shape how Leap shows up across marketing, onboarding, education, therapy support, and reactivation, creating a coherent experience that feels credible, human, and easy to act on.
• Design the end‑to‑end member journey. You’ll work with Member Growth, care teams, clinical operations, product, and content to understand where patients are confused, skeptical, overwhelmed, or dropping off — then turn those insights into clearer, lower‑friction experiences across awareness, consult scheduling, onboarding, therapy support, adherence, and reactivation.
• Build the systems that let great design scale. You’ll create reusable patterns, components, templates, QA processes, AI‑assisted workflows, and production standards across web, email, direct mail, print, swag, educational materials, and internal workflows.
• Improve member activation through high‑performing creative. You’ll design direct‑response campaigns across direct mail, email, landing pages, paid ads, multi‑step funnels, and related channels, with every decision tied to clarity, trust, conversion, and action.
• Turn healthcare complexity into simple, responsible experiences. Leap operates in a category that is clinically nuanced, emotionally sensitive, and operationally complex. You’ll make difficult information easier to understand without oversimplifying, overpromising, or creating unnecessary anxiety.
• Act as a creative lead and hands‑on maker. You’ll shape briefs, guide visual systems, improve message hierarchy, coordinate copy, illustration, motion, web, lifecycle, and vendor partners as needed, and still stay close enough to the work to design and produce polished, production‑ready assets yourself.

What We’re Looking For

• A broad designer with strong patient/customer experience judgment. You know how to simplify complexity, reduce friction, build trust quickly, and make the next step feel obvious for people making meaningful decisions. You’ve done this specifically in lifecycle marketing, member engagement, patient education, or high‑consideration consumer decisions.
• Strong product, UX, and research instincts. You can map journeys, structure information, design flows, talk to users and internal teams, identify patterns, and translate qualitative insight into better experiences.
• Direct‑response and growth design experience. You have designed creative where success was measured by conversion, activation, enrollment, response rate, lead generation, or another measurable action.
• Excellent visual design craft and message hierarchy. Your work is clean, thoughtful, and disciplined. You know how to use hierarchy, typography, layout, imagery, pacing, narrative, headlines, and CTAs to guide attention and drive action.
• Experience building systems, not just assets. You can create reusable patterns, templates, standards, and workflows that make a company’s creative output more coherent, scalable, and efficient.
• Print, digital, and modern production fluency. You understand what it takes to get direct mail to press, launch landing pages, design for email constraints, QA assets, and work effectively with vendors and channel owners. You are fluent in contemporary design tools and have strong opinions about how AI is changing creative workflows.
• Comfortable directing outside creative talent. You know how to brief, manage, and review work from agencies and contractors, giving clear direction, holding the line on quality and brand, and keeping projects on schedule even when you’re the only in-house designer.
• High agency, low ego, and comfort with complexity. You can create structure from ambiguity, move fast, explain your decisions clearly, incorporate feedback across functions, and design in regulated, emotionally sensitive environments where accuracy, trust, and nuance matter.

Nice‑to‑Haves

• Experience in healthcare, benefits, insurance, pharmacy, financial services, or another regulated category.
• Experience with HubSpot, Customer.io, Braze, Iterable, Mailchimp, Webflow, Framer, or similar marketing, lifecycle, and landing‑page tools.
• Familiarity with HTML/CSS, responsive design, accessibility, and real‑world email or landing‑page constraints.
• Motion, GIF, video, illustration, or lightweight digital ad production experience.
• Experience building or improving creative workflows, templates, design systems, AI‑assisted production processes, or campaign QA systems.

At Leap, we’re building an outlier company with real impact — and that takes focus, energy, and commitment. If that excites you, we’d love to hear from you.

Leap is an equal opportunity employer and welcomes applicants from all backgrounds. We’re committed to building a team that reflects a diversity of perspectives, experiences, and identities.

Compensation Range: $140K - $190K