Founding Demand Gen Lead, AI Insurance SaaS

Cerebras; San Francisco (CA); On-site; USD 160,000 - 200,000; Full time

Benefits offered by this job

Full health, dental & vision

High-ownership culture

Office stocked for builders

Job summary

Fulcrum is seeking a founding Demand Generation hire to build the pipeline engine from the ground up. You’ll own top-of-funnel for mid-market and enterprise: outbound campaigns, paid channels, and programs feeding our AE team with a predictable stream of qualified pipeline.

This 0→1 role lets you shape the entire GTM motion, partner with RevOps on lead definitions, and collaborate with Sales on messaging to reach enterprise buyers of AI-powered insurance software.

Qualifications

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Responsibilities

• Build and run outbound demand gen campaigns (email, LinkedIn, ABM) targeting commercial insurance brokerages
• Manage paid channels (LinkedIn Ads, Google Ads/SEM, industry-specific placements) and own CAC and pipeline-contribution metrics
• Own SEO strategy (technical, on-page, content/link) to build compounding organic pipeline
• Monitor and optimize for AEO — how Fulcrum shows up in ChatGPT, Perplexity, and other AI-driven research tools
• Build a gated content program (white papers, guides, benchmark reports) to convert organic and paid traffic into MQLs, and feed nurture sequences
• Run webinar programs that directly support AE pipeline targets
• Define and instrument the MQL → SQL → S2 funnel in partnership with RevOps
• Partner with Sales leadership on ICP, messaging, and campaign feedback loops
• Partner with RevOps to stand up marketing ops fundamentals — attribution, lead scoring, marketing automation/CRM integration
• Report pipeline contribution and ROI directly to leadership

Skills

B2B demand generation

Outbound & paid pipeline

SEM/paid search

SEO fundamentals

Lead handoff with Sales/RevOps

ABM (MM & ENT)

Content-to-lead programs

AEO/GEO practices

Marketing automation (HubSpot/Marketo)

Salesforce CRM

Tools

HubSpot

Marketo

Salesforce

Google Ads

SEO tools

Job description

Fulcrum is seeking a founding Demand Generation hire to build the pipeline engine from the ground up. You’ll own top-of-funnel for mid-market and enterprise: outbound campaigns, paid channels, and programs feeding our AE team with a predictable stream of qualified pipeline.

This 0→1 role lets you shape the entire GTM motion, partner with RevOps on lead definitions, and collaborate with Sales on messaging to reach enterprise buyers of AI-powered insurance software.