Formula 1 Sponsorship Strategy Lead

Global Sports Jobs Limited; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Disability insurance

401k

Flexible PTO

15+ holidays per year

Paid sick leave

Paid parental leave

Job summary

Dentsu in New York City is seeking a strategic Sponsorship Consultant focused on Formula 1. You will shape partnership strategy, optimise rights, and lead cross‑functional teams with clients, rights holders, and agencies to deliver innovative activation programmes.

The role requires 5+ years in sponsorship consulting, 2+ years with Formula 1, and a Bachelor's degree. You will travel as needed and contribute to growth opportunities while staying within budget.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 5+ years of sponsorship consulting, partnership strategy, sports and entertainment marketing, brand consulting, account leadership, or related field.
• 2+ years of experience in Formula 1 on brand, agency, or property side.
• Experience developing sponsorship and partnership strategies for global brands, rights holders, agencies, or consulting organisations.
• Ability to build trusted relationships with senior stakeholders and provide strategic recommendations.

Responsibilities

• Advise on strategic management and optimisation of sponsorship rights, maximise partnership value and ROI.
• Lead partnership strategy development and identify growth opportunities and trends.
• Develop understanding of client business, sponsorship portfolio, audiences, and competitive landscape.
• Lead relationships with Formula 1 stakeholders to enhance partnership effectiveness.
• Oversee development of strategic deliverables including plans and executive presentations.
• Create partnership planning, reporting, and measurement tools for decision-making.

Skills

Sponsorship consulting

Partnership strategy

Stakeholder management

Team leadership

Travel willingness

Education

Bachelor's degree

Job description

Dentsu in New York City is seeking a strategic Sponsorship Consultant focused on Formula 1. You will shape partnership strategy, optimise rights, and lead cross‑functional teams with clients, rights holders, and agencies to deliver innovative activation programmes.

The role requires 5+ years in sponsorship consulting, 2+ years with Formula 1, and a Bachelor's degree. You will travel as needed and contribute to growth opportunities while staying within budget.