Global Formula 1 Sponsorship Lead

MKTG; New York (NY); Hybrid; USD 72,000 - 96,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Disability insurance

401k

Flexible paid time off

15+ paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

MKTG Sports + Entertainment in New York is seeking a Senior Manager to lead global Formula 1 partnerships, driving client satisfaction and growth. You will collaborate with clients and teammates to implement high-profile activations and report to the Senior Director within a global agency account team.

This hybrid NYC role requires experience leading integrated teams across brand, agency, rightsholder, or related sports marketing areas, with travel for client assignments.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 5–7 years of experience in sponsorship marketing, partnership marketing, sports marketing, account management, or a related field.
• Preferred: Experience working in Formula 1 on the brand, agency, or property side and/or familiarity with the Formula 1 ecosystem.
• Experience working with premium global brands and sports or entertainment properties.
• Demonstrated ability to communicate effectively with colleagues, senior leaders, talent, and clients across a variety of audiences.
• Ability to present ideas and collaborate effectively in team environments while providing and receiving constructive feedback.
• Demonstrated commitment to continuous learning and staying informed about industry trends and best practices.
• Ability to contribute to team initiatives, events, and collaborative activities that support an inclusive and positive work environment.

Responsibilities

• Manage day-to-day execution of a client's Formula 1 sponsorship rights, ensuring effective utilization of all partnership assets.
• Drive partnership strategy, leveraging an understanding of the property landscape to identify opportunities for client growth and optimization.
• Build and maintain strong relationships with senior client stakeholders to support collaboration, alignment, and client satisfaction.
• Lead account planning and client management activities while ensuring organized execution across multiple workstreams.
• Maintain all tracking documents to a high standard, ensuring information is accurate, current, complete, and clearly communicated to relevant stakeholders.
• Develop a strong understanding of the client's business, strategy, activation approach, and competitive landscape.
• Oversee relationships with rightsholders to help develop effective and impactful marketing partnerships.
• Manage internal resources responsible for developing key documents, including activation plans and POVs, ensuring all materials are client-ready.
• Apply knowledge of integrated marketing, including social media, content marketing, influencer strategies, and promotional programs, to support partnership activation.
• Maintain oversight of all activation programs, including annual and event-specific budgets, while adhering to internal financial guidelines.
• Manage the review and approval process for creative elements, campaigns, and concepts with appropriate stakeholders.
• Manage requests involving merchandise, show cars, and other sponsorship-related assets.
• Travel is required, including some weekends and occasional holidays, depending on client assignments.

Skills

Sponsorship Marketing

Partnership Marketing

Account Management

Sports Marketing

Relationship Management

Education

Bachelor's degree or equivalent practical experience

Job description

MKTG Sports + Entertainment in New York is seeking a Senior Manager to lead global Formula 1 partnerships, driving client satisfaction and growth. You will collaborate with clients and teammates to implement high-profile activations and report to the Senior Director within a global agency account team.

This hybrid NYC role requires experience leading integrated teams across brand, agency, rightsholder, or related sports marketing areas, with travel for client assignments.