Sr Manager, Sponsorship Consulting

Global Sports Jobs Limited; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Disability insurance

401k

Flexible PTO

15+ holidays per year

Paid sick leave

Paid parental leave

Job summary

Dentsu in New York City is seeking a strategic Sponsorship Consultant focused on Formula 1. You will shape partnership strategy, optimise rights, and lead cross‑functional teams with clients, rights holders, and agencies to deliver innovative activation programmes.

The role requires 5+ years in sponsorship consulting, 2+ years with Formula 1, and a Bachelor's degree. You will travel as needed and contribute to growth opportunities while staying within budget.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 5+ years of sponsorship consulting, partnership strategy, sports and entertainment marketing, brand consulting, account leadership, or related field.
• 2+ years of experience in Formula 1 on brand, agency, or property side.
• Experience developing sponsorship and partnership strategies for global brands, rights holders, agencies, or consulting organisations.
• Ability to build trusted relationships with senior stakeholders and provide strategic recommendations.

Responsibilities

• Advise on strategic management and optimisation of sponsorship rights, maximise partnership value and ROI.
• Lead partnership strategy development and identify growth opportunities and trends.
• Develop understanding of client business, sponsorship portfolio, audiences, and competitive landscape.
• Lead relationships with Formula 1 stakeholders to enhance partnership effectiveness.
• Oversee development of strategic deliverables including plans and executive presentations.
• Create partnership planning, reporting, and measurement tools for decision-making.

Skills

Sponsorship consulting

Partnership strategy

Stakeholder management

Team leadership

Travel willingness

Education

Bachelor's degree

Job description

About the Role

The role serves as a strategic advisor to a high-profile global client, with a primary focus on Formula 1. It involves shaping partnership strategy, optimising sponsorship rights, identifying growth opportunities, and driving business impact through a premier sports property. Reporting to the Senior Director, the position sits within a global account team and partners with client, property, and agency stakeholders to deliver innovative partnership strategies and best-in-class activation programmes. The ideal candidate combines sponsorship consulting expertise with strong partnership management capabilities and experience leading integrated teams across brands, agencies, rightsholders, or sports marketing organisations.

Key Responsibilities

• Advise on the strategic management and optimisation of the client's Formula 1 sponsorship rights, identifying opportunities to maximise partnership value, business impact, and return on investment.
• Lead partnership strategy development, leveraging knowledge of the sports and entertainment landscape to identify growth opportunities, emerging trends, and rights optimisation recommendations.
• Develop a deep understanding of the client's business strategy, sponsorship portfolio, target audiences, and competitive landscape to inform recommendations and partnership planning.
• Lead relationships with Formula 1 stakeholders, teams, and rightsholders to identify opportunities that enhance partnership effectiveness and create incremental value for the client.
• Oversee the development of strategic deliverables, including partnership plans, recommendations, executive presentations, POVs, and growth opportunities, ensuring all materials are client-ready and insight-driven.
• Develop and maintain partnership planning, reporting, and measurement tools to support strategic decision-making, stakeholder alignment, and sponsorship performance evaluation.
• Apply expertise in integrated marketing, consumer engagement, content, social media, influencer marketing, and experiential programmes to inform partnership strategy and maximise sponsorship effectiveness.
• Lead partnership planning and implementation across annual and event-specific initiatives, ensuring programmes align with strategic objectives, deliver measurable impact, and remain on budget.
• Guide the review and evaluation of creative concepts, campaigns, and partnership initiatives, ensuring alignment with sponsorship objectives and client goals.
• Consult on the utilisation of sponsorship assets, including merchandise, show cars, hospitality, talent access, and other rights, helping maximise partnership value and stakeholder impact.

Required Experience & Qualifications

• Bachelor's degree or equivalent practical experience.
• 5+ years of experience in sponsorship consulting, partnership strategy, sports and entertainment marketing, brand consulting, account leadership, or a related field.
• 2+ years of experience working in Formula 1 on the brand, agency, or property side.
• Experience developing, managing, or advising on sponsorship and partnership strategies for global brands, rights holders, agencies, or consulting organisations.
• Demonstrated ability to build trusted relationships with senior stakeholders and provide strategic recommendations that align partnerships with business objectives.
• Ability to present ideas and collaborate effectively in team environments while providing and receiving constructive feedback.
• Demonstrated commitment to continuous learning and staying informed about industry trends and best practices.
• Ability to contribute to team initiatives, events, and collaborative activities that support an inclusive and positive work environment.
• Sponsorship consulting expertise and strong partnership management capabilities.
• Experience leading integrated teams across brands, agencies, rightsholders, or sports marketing organisations.
• Willingness to travel, including some weekends and occasional holidays, depending on client assignments.

Workplace

Hybrid opportunity based in the New York City office, aligned with dentsu's flexible working model.

Employees living within a commutable distance of a hub office — currently Chicago, metro Detroit, Los Angeles, and New York City — are required to work from the office three days per week; employees based in Los Angeles are required to work from the office two days per week.

Dentsu may designate other hub offices at any time.

Employees who live outside a commutable range may be designated as remote, depending on the role and business needs.

Employees are expected to be flexible to meet the needs of the company and clients, which may include attendance in an office.

Salary

• Placement within the salary range is based on relevant experience, knowledge, skills, and other factors permitted by law.
• The position is eligible for discretionary incentive compensation.

Benefits & Perks

• Medical, vision, and dental insurance.
• Life insurance.
• Short-term and long-term disability insurance.
• 401k.
• Flexible paid time off.
• At least 15 paid holidays per year.
• Paid sick and safe leave.
• Paid parental leave.
• Compliance with applicable state and local employee leave laws, including the Colorado Healthy Families and Workplaces Act.

The Application Process

Applications are reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.