NFL Sponsorship Strategy Director

Global Sports Jobs Limited; Cincinnati (OH); Hybrid; USD 180,000 - 230,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Disability insurance

401k

Flexible paid time off

15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Dentsu seeks a strategic Sponsorship Leader to oversee one of the agency's largest NFL portfolios. You will guide collaboration with clients, NFL stakeholders, and internal teams to plan activation, measure performance, and grow partnerships.

Reporting to the VP of Sponsorship Consulting, you will drive annual planning, rights evaluations, and value optimisation while mentoring junior staff and contributing to new business opportunities.

Qualifications

• Bachelor's degree in Marketing, Communications, Sports Management, Business, or a related field.
• Experience advising clients on sponsorship strategy and activation planning.
• Proven ability to manage complex sponsorship portfolios and multi-stakeholder projects.
• Strong leadership, mentoring, and talent development capabilities.
• Experience in agency environments is a plus.

Responsibilities

• Develop and execute sponsorship strategies, activation plans, and account growth initiatives for key client partnerships across NFL properties.
• Serve as the primary strategic advisor and day-to-day client contact, providing counsel on partnership investments, activation performance, and business objectives.
• Drive annual planning cycles, rights evaluations, measurement frameworks, and optimisation recommendations to maximise sponsorship value.
• Cultivate and maintain relationships with NFL teams, league stakeholders, rightsholders, talent representatives, vendors, and agency partners.
• Oversee the development and execution of integrated sponsorship programmes spanning experiential, content, social, talent, hospitality, promotional, and digital activations.
• Partner cross-functionally with internal teams to ensure flawless programme delivery, budget stewardship, and alignment with client objectives.
• Mentor and develop junior team members, fostering collaboration, accountability, and professional growth.
• Support business development efforts through pitch development, strategic recommendations, and participation in agency growth initiatives.

Skills

Sponsorship strategy

Partnership marketing

Client relationships

Team leadership

Strategic planning

Budget management

Project management

Problem solving

Education

Bachelor's degree in Marketing/Communications/Sports Management

Job description

Dentsu seeks a strategic Sponsorship Leader to oversee one of the agency's largest NFL portfolios. You will guide collaboration with clients, NFL stakeholders, and internal teams to plan activation, measure performance, and grow partnerships.

Reporting to the VP of Sponsorship Consulting, you will drive annual planning, rights evaluations, and value optimisation while mentoring junior staff and contributing to new business opportunities.