F1 Account Director: Global Brand Activations (Remote)

Lacy Maxwell Experiential; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

401(k) plan

Job summary

Lacy Maxwell Experiential is seeking an Account Director for its flagship Formula 1 programme. This remote role invites a senior leader to manage a global calendar of activations and own the client relationship across regions from Australia to Austin and beyond.

You will lead budgets and vendor coordination, influence cross-functional teams, and help shape how the motorsports practice scales. A proven track record with high-spend accounts and F1 programmes is essential.

Qualifications

• Experience on Formula 1 programmes.
• Senior account management on large, high-spend brand accounts.
• Confident with budgets and procurement processes.
• Excellent presentation and client-facing communication.

Responsibilities

• Own the major F1 client relationship day-to-day.
• Guide the client with decisive, thoughtful leadership.
• Own budgets, expense tracking and vendor management.
• Influence and shape how the motorsports team grows.

Skills

F1 programme experience

Senior account management

Budget ownership

Client relationship management

Procurement navigation

Leadership by influence

Entrepreneurial mindset

Job description

Lacy Maxwell Experiential is seeking an Account Director for its flagship Formula 1 programme. This remote role invites a senior leader to manage a global calendar of activations and own the client relationship across regions from Australia to Austin and beyond.

You will lead budgets and vendor coordination, influence cross-functional teams, and help shape how the motorsports practice scales. A proven track record with high-spend accounts and F1 programmes is essential.