Forge & Developer Platform GTM Lead

Atlassian

United States

Hybrid

USD 161,000 - 210,000

Full time

14 days+

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Job summary

Atlassian is seeking a Senior Product Marketing Manager to own how we bring our developer platform to market, with primary responsibility for Forge and the broader developer GTM. This hybrid role blends product marketing with developer-technical storytelling, shaping narratives that translate complex capabilities into real value for developers.

You’ll lead TEAM for Builders, Atlassian’s flagship event, and own the developer marketing strategy, audience, launches, and activation.

Qualifications

7+ years in product marketing, developer marketing, or related fields.
Experience marketing technical products (APIs, developer tools, AI).
Technical fluency to work with Product and Engineering.
Strong positioning and storytelling to simplify complex concepts.
Experience leading complex launches and multi‑team GTM motions.
Ability to operate strategically and execute; build GTM and messaging.
Cross-functional instincts; comfortable in ambiguity.
Bias toward developer and business outcomes, not just launches or events.

Responsibilities

Own positioning for Forge and Atlassian’s developer platform; translate capabilities into developer value.
Lead the TEAM for Builders GTM and the event strategy across audience, narrative, launches and activation.
Own developer GTM across launches, programs, advocacy, community and growth initiatives.
Lead GTM for major developer/platform launches and create repeatable adoption motions.