Growth Marketing Lead: Full-Stack GTM & Lifecycle

Instructure; United States; Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Ownership program

Remote/hybrid work options

Dim the Lights week holidays

Wellness programs

Tuition reimbursement

Tools and resources for great work

Employee recognition program

Inclusive culture

Job summary

Instructure is seeking a versatile Growth Marketing leader for Foundry, a standalone division focused on AI-built products. You will own positioning, demand generation, and lifecycle strategy, and you will work closely with Pod Founders to move pilots to revenue.

This one-person role demands broad scope, fast execution, and a track record of product launches and cross-functional influence across education and business sectors.

Qualifications

• Five or more years in product, portfolio, or growth marketing, ideally with new-product launches.
• Ability to drive go-to-market strategy and execute product launches end to end.
• Demand-generation across campaigns, funnel, and audience building.

Responsibilities

• Own positioning and messaging for multiple segments across education and business sectors.
• Run go-to-market and launch readiness for pilots, early access, and GA—timelines, channels, pricing input, assets.
• Build demand through campaigns and top-of-funnel activities that feed revenue.
• Drive content and collateral that differentiate the portfolio and support sales.
• Be the market and customer expert, feeding insights back into product and pricing.
• Own lifecycle and adoption strategies to drive adoption, expansion, and retention.
• Measure funnel performance and adjust campaigns to meet pipeline and revenue targets.

Skills

Growth marketing

Go-to-market strategy

Demand generation

Content creation

Executive influence

Full-stack product marketing

Job description

Instructure is seeking a versatile Growth Marketing leader for Foundry, a standalone division focused on AI-built products. You will own positioning, demand generation, and lifecycle strategy, and you will work closely with Pod Founders to move pilots to revenue.

This one-person role demands broad scope, fast execution, and a track record of product launches and cross-functional influence across education and business sectors.