Product Marketing Director: GTM for Developer-Focused SaaS

Visa Hunt; San Francisco (CA); Hybrid; USD 207,000 - 243,000; Full time

Benefits offered by this job

Mental health benefits

Career coaching

Inclusive family building benefits

Long-term savings or retirement plans

In-office culinary options

Job summary

Asana Marketing is seeking a Product Marketing Director to own the GTM strategy for Command by Asana. This strategic, high-growth role sits at the intersection of product strategy and commercial execution, partnering with Product to launch features and arming Sales with winning enablement.

Based in a hybrid office setup (SF/NY/Vancouver), you’ll lead cross-functional teams, scale initiatives from 1 to 100, and influence roadmap with market data and customer insights.

Qualifications

• 8+ years of experience in product marketing within the B2B tech space (SaaS experience preferred).
• Technical depth: understand how software is built, engage with developers and engineering leaders, and translate technical capabilities into value-based stories.
• Strategic growth mindset: proven track record of scaling products from "1 to 10" and "10 to 100", with understanding of PLG and SLG motions.
• Product intuition: able to distill complex technical concepts into simple, compelling narratives.
• Collaborative leadership: experience partnering with Product teams to align roadmaps with market needs and customer pain points.
• AI & Tech curiosity: curiosity about AI tools and emerging technologies to enhance productivity, collaboration, or decision-making.

Responsibilities

• Define and own the end-to-end go-to-market strategy, partnering closely with the Integrated Campaigns team to drive measurable business results.
• Develop and maintain messaging and positioning that articulates how new applications serve enterprise needs and solve complex problems for technical personas.
• Drive high-impact product launches that generate market momentum, ranging from flagship releases to incremental feature updates.
• Equip Sales and Success teams to win by creating high-quality enablement materials, including battlecards, pitch decks, and customer stories.
• Act as the connective tissue between Product, Partnerships, and Sales to ensure product-market fit and roadmap alignment.
• Analyze performance data and customer feedback to refine positioning and proactively identify new growth opportunities.

Skills

8+ years exp

Tech depth

Growth mindset

Product intuition

Collaborative leadership

AI curiosity

Job description

Asana Marketing is seeking a Product Marketing Director to own the GTM strategy for Command by Asana. This strategic, high-growth role sits at the intersection of product strategy and commercial execution, partnering with Product to launch features and arming Sales with winning enablement.

Based in a hybrid office setup (SF/NY/Vancouver), you’ll lead cross-functional teams, scale initiatives from 1 to 100, and influence roadmap with market data and customer insights.