FMCG Key Account & Brand Growth Buyer

Luca; San Francisco (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

Luca in San Francisco is seeking an experienced professional to lead pricing strategy, manage P&L, and secure brand funding for platform promotions. You will optimize category performance, collaborate with cross-functional teams, and drive revenue growth across key brands.

The role demands 3+ years in key account management within e-commerce or retail, strong negotiation skills, and fluency in English and Bahasa Malaysia. A data-driven mindset is essential.

Qualifications

• Bachelor's degree in Business, Marketing, Supply Chain, or a related field.
• Minimum of 3 years of experience in key account management in e-commerce/retail.
• Proven track record in managing and growing key accounts.
• Strong negotiation and interpersonal skills.
• Familiarity with the Malaysian retail market and e-commerce landscape.
• Excellent analytical skills for data-driven decisions.
• Agile, adaptable in a high-growth environment.
• Fluency in English and Bahasa Malaysia.

Responsibilities

• Develop and implement pricing strategies to maintain healthy profit margins while staying competitive.
• Manage P&L, cost structures, and promotional budgets to maximize profitability.
• Secure brand funding for platform promotions, including co-marketing initiatives, vouchers, installment plans (IPP), and exclusive deals.
• Optimize category performance by analyzing sales data, market trends, and profitability reports.
• Identify new business opportunities to increase revenue and reduce operational costs.
• Own brand relationships and ensure alignment with Lazada's strategic priorities.
• Lead Business Planning with top FMCG brands to drive growth.
• Negotiate for exclusive product launches, promotional campaigns, and brand investments.
• Work with brands to implement Always-on Seller Vouchers, time-bound promotions, and cross-category collaborations.
• Stay ahead of market trends and competitor activities to refine brand strategies.
• Optimize assortment planning, ensuring a strong mix of hero SKUs and new product introductions.
• Monitor sell-through rates, stock levels, and Days of Inventory (DOI) to maintain a healthy balance.
• Develop demand forecasting strategies to minimize overstock and prevent stockouts.
• Work with logistics and supply chain teams to improve inventory flow and fulfillment efficiency.
• Implement clearance strategies for slow-moving stocks while maintaining margin targets.
• Partner with marketing, operations, and finance teams to execute brand and profitability strategies.
• Align with supply chain and fulfillment teams to improve inventory turnover and operational efficiency.
• Collaborate with platform teams to leverage data-driven insights for demand forecasting and pricing optimization.

Skills

Key account management

Negotiation

Interpersonal skills

Analytical skills

Data-driven insights

Pricing optimization

Education

Bachelor's degree in Business, Marketing, Supply Chain, or related field

Job description

Luca in San Francisco is seeking an experienced professional to lead pricing strategy, manage P&L, and secure brand funding for platform promotions. You will optimize category performance, collaborate with cross-functional teams, and drive revenue growth across key brands.

The role demands 3+ years in key account management within e-commerce or retail, strong negotiation skills, and fluency in English and Bahasa Malaysia. A data-driven mindset is essential.