Flagship Store Director

Grown Brilliance; New York (NY); On-site; USD 140,000 - 190,000; Full time

Job summary

Grown Brilliance in New York seeks a Luxury Retail Store Manager for its SoHo flagship. This leader sells alongside the team, coaches in real time, and owns the store's daily rhythm to maximize top-line performance.

You will recruit, develop a high-performance luxury sales team, manage client relationships, and drive VIP outreach and events to sustain long-term growth.

Qualifications

• 5-6+ years leadership in luxury or high-touch retail with a proven sales record.
• Hands-on operator who leads from the floor and trains in real time.
• Experience in jewelry, especially lab-grown diamonds, is highly desirable.
• Ability to build and motivate a team while maintaining personal sales accountability.
• Strong client relationships and clienteling skills using CRM tools such as Endear.
• Excellent communication; able to close sales and rally a team.
• Highly organized with ability to manage competing priorities in a fast-paced flagship.

Responsibilities

• Drive flagship store sales on the floor with the team as the primary metric.
• Provide real-time coaching to sharpen selling technique and product storytelling.
• Set and manage aggressive daily, weekly, and monthly targets with accountability.
• Oversee day-to-day operations: staffing, floor coverage, and issue resolution.
• Lead clienteling, VIP outreach, and in-store events to drive traffic and sales.
• Manage inventory, repairs, and special orders with accuracy.
• Prepare and review sales reporting; identify trends and opportunities early.

Skills

Leadership experience

Hands-on operator

Clienteling / CRM

Sales-driven

Communication skills

Organization & prioritization

Retail POS proficiency

Education

Bachelor's degree in business or related field

Tools

Microsoft Office Suite

Retail POS systems

Endear CRM

Job description

Grown Brilliance- SOHO FLAGSHIP STORE LOCATION

Luxury Retail Store Manager Flagship Store Director

Flagship Store Director — Grown Brilliance, SoHoThe Role

The SoHo Flagship Store Director owns the single most important storefront in our retail portfolio - and the job is built for someone who leads from the floor, not from behind it. This is a hands-on, high-accountability role: you are the first one on the sales floor and the last one off it, personally driving top-line sales as the core measure of success. You set the pace by selling alongside your team, coaching in real time, and making sure the flagship performs at the level its location and visibility demand.

This is not a role for someone looking to manage from a distance. We need an operator who rolls up their sleeves, is comfortable in the weeds of daily execution, and treats every shift as an opportunity to move the sales needle - while also building the team, client relationships, and store standards that sustain that performance long-term.

• Personally drive the flagship's top-line sales performance - this is the primary measure of success in this role, not a secondary duty.
• Work the sales floor daily alongside the team: engage clients directly, close sales, and set the standard through personal example.
• Set and manage aggressive daily, weekly, and monthly sales goals, and hold the team - and yourself - accountable to them in real time.
• Own the store's day-to-day operating rhythm: staffing the floor for peak traffic, troubleshooting issues on the spot, and ensuring nothing gets in the way of a sale.
• Dive into the details when needed - covering the floor, handling escalations, or stepping into a client conversation personally rather than delegating it away.

Team Development & Coaching

• Recruit, lead, and develop a team of luxury sales professionals who share the same hands-on, results-driven mentality.
• Provide real-time coaching on the floor - not just in scheduled reviews - to sharpen selling technique and product storytelling in the moment.
• Foster an accountable, high-performance culture where every team member understands their number and owns it.
• Run regular team meetings to align on priorities, review performance, and reinforce what's working.
• Champion a hospitality-driven, personalized client experience that converts into repeat business and referrals.
• Own clienteling strategy - consistent outreach, follow-up, and long-term relationship building using tools like Endear.
• Lead VIP outreach and in-store events that translate directly into sales, not just brand goodwill.

Product & Inventory Oversight

• Conduct regular stock audits and maintain accurate inventory, proper stock levels, and loss prevention standards.
• Maintain tight, accurate control over repairs and special orders.

Event Hosting & Brand Collaboration

• Partner with corporate to plan and execute in-store events that drive traffic and sales for the flagship.
• Represent the boutique in community and industry initiatives, and feed local market insight back to corporate.

Reporting & Performance Tracking

• Prepare and review daily, weekly, and monthly sales reporting, flagging trends and opportunities early - before they become problems.
• Monitor individual and team performance against goals, adjusting coaching and floor strategy accordingly.

What We're Looking For

• 5-6+ years of leadership experience in luxury or high-touch retail, with a demonstrated, numbers-backed track record of personally driving sales growth - not just overseeing it.
• A hands-on operator mentality: you'd rather be on the floor solving a problem than in the back office writing about it.
• Experience in jewelry, particularly lab-grown diamonds, is highly desirable.
• Proven ability to build and motivate a team while still carrying personal sales accountability.
• Strong client relationship and clienteling skills, with comfort using CRM/clienteling tools (e.g., Endear).
• Excellent communication skills - able to close a sale and rally a team with equal ease.
• Highly organized, comfortable managing competing priorities in a fast-paced flagship environment.
• Proficiency in Microsoft Office Suite and retail POS systems.
• Bachelor's degree in business, retail management, or related field preferred.
• Quarterly sales performance bonus potential, tied to store sales targets