Flagship Event Content Strategist

Servicenow; Boston (MA); On-site; USD 138,000 - 215,000; Full time

Job summary

ServiceNow in Boston is seeking an experienced Event Content Lead to shape the customer journey across Knowledge and AI Summit experiences. You will balance strategy, storytelling, and operational excellence in a highly matrixed environment, partnering with Product and Solutions Marketing and cross-functional teams.

This role drives content strategy, governance, expo storytelling, and program insights, while guiding senior stakeholders to deliver a cohesive, scalable program that reinforces

Qualifications

• Editorial judgment to evaluate content against audience and business priorities.
• Ability to establish content governance standards and ensure consistency.
• Experience using AI to accelerate content planning and analysis.
• Comfort with ambiguity and ability to create structure and progress.

Responsibilities

• Own end-to-end content strategy and portfolio for AI Summits, Knowledge, and flagship events.
• Govern the event content catalog with versioning, refresh cycles, and approvals.
• Coordinate with regional stakeholders to balance local market needs with global story.
• Lead speaker planning, enablement, and content readiness with Product & Solutions Marketing.
• Maintain a consolidated view of content readiness and surface risks early.
• Align flagship content across products and priorities to ensure a cohesive experience.
• Develop governance and frameworks to reduce fragmentation and improve quality.
• Lead special projects and executive-facing updates for flagship programs.
• Use AI to accelerate content planning, analytics, and post-event insights.

Skills

Editorial judgment

Content governance

AI proficiency

Comfort with ambiguity

Influence without authority

Systems thinking

Builder mentality

Job description

ServiceNow in Boston is seeking an experienced Event Content Lead to shape the customer journey across Knowledge and AI Summit experiences. You will balance strategy, storytelling, and operational excellence in a highly matrixed environment, partnering with Product and Solutions Marketing and cross-functional teams.

This role drives content strategy, governance, expo storytelling, and program insights, while guiding senior stakeholders to deliver a cohesive, scalable program that reinforces