First Marketing Lead for AI Healthcare Platform

Luminai; San Francisco (CA); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Luminai is seeking a Marketing Lead to bring its differentiated story to market, from first customer interaction to scale. As the first marketer, you’ll work with product, eng, sales, and customer success to deeply understand the product and translate it into clear value propositions.

You’ll build foundational assets, shape messaging across channels, and establish marketing fundamentals that scale with the company’s growth. This hybrid role is based in SF with some NY involvement.

Qualifications

• 5–8+ years of experience in Product Marketing, Product, Solutions, or similar GTM role at a B2B SaaS company.
• Strong technical curiosity and comfort working with engineers and product teams.
• Ability to understand and explain complex systems (APIs, workflows, AI-driven products, platform software).
• Experience supporting early-stage or evolving sales motions.
• Strong writing and communication skills with clarity and accuracy.
• High ownership mindset with comfort operating in ambiguity and building from scratch.
• Ability to move quickly, iterate, and adapt as the product and company evolve.
• Sharp eye for brand and creative: able to art direct campaigns and maintain high visual/written quality.
• Experience managing external agencies or vendors to deliver high-quality work.

Responsibilities

• Develop and own Luminai’s core product messaging and value propositions across use cases and customer segments.
• Understand Luminai’s product, architecture, and AI systems to explain how they work.
• Translate complex capabilities into clear narratives for operators, technical stakeholders, and executives.
• Partner with Product and Engineering to align on roadmap and tradeoffs.
• Create foundational sales assets including decks and pricing materials.
• Develop digital go-to-market channels like webinars and demo videos to drive inbound.
• Build enablement for Sales and Customer Success with talk tracks and explanations.
• Incorporate customer feedback into positioning and product direction.
• Define ICPs, personas, and use cases based on real customer behavior.
• Ensure consistency across launches, conversations, and messaging.
• Document customer stories as content (case studies, videos, shoots).
• Own and evolve website, blog, and social media presence; manage agencies if needed.
• Support release marketing for new product capabilities.

Skills

Product Marketing

B2B SaaS

Technical Curiosity

Strong Writing

Ownership Mindset

Data-Driven

Brand & Creative

Agency Management

APIs & AI

Job description

Luminai is seeking a Marketing Lead to bring its differentiated story to market, from first customer interaction to scale. As the first marketer, you’ll work with product, eng, sales, and customer success to deeply understand the product and translate it into clear value propositions.

You’ll build foundational assets, shape messaging across channels, and establish marketing fundamentals that scale with the company’s growth. This hybrid role is based in SF with some NY involvement.