First Marketing Lead: AI-Driven Growth & Storytelling

Stand; San Francisco (CA); On-site; USD 175,000 - 225,000; Full time

Benefits offered by this job

Above-market Health, Dental, and Vision coverage

Weekly lunch stipend

Flexible time off + holidays

401(k) plan

Short-Term and Long-Term Disability

Monthly team gatherings

Job summary

Stand is seeking its first marketing hire to build a new marketing operating system from the ground up. This role involves audience segmentation and analytics, broker engagement, and finding unique ways to differentiate Stand in the market. You will work closely with a world-class technical team to leverage AI for effective storytelling.

The ideal candidate has a strong marketing background with 7-10 years of experience, ideally within an early-stage company. You will define strategies, develop campaigns, and make data-driven decisions in this dynamic role.

Qualifications

• Seven to ten years of experience in marketing, ideally as the first or only marketer at an early-stage company.
• Experience marketing through a partner or channel (B2B2C).
• Ability to build segmentation and messaging frameworks.

Responsibilities

• Define audience segmentation and analytics.
• Engage brokers and create segmented campaigns.
• Develop storytelling and differentiation strategies.

Skills

Audience segmentation and analytics

Broker engagement

Strong storytelling

Data analysis

Marketing through partners

Job description

Stand is seeking its first marketing hire to build a new marketing operating system from the ground up. This role involves audience segmentation and analytics, broker engagement, and finding unique ways to differentiate Stand in the market. You will work closely with a world-class technical team to leverage AI for effective storytelling.

The ideal candidate has a strong marketing background with 7-10 years of experience, ideally within an early-stage company. You will define strategies, develop campaigns, and make data-driven decisions in this dynamic role.