Story-Driven AI Marketing Lead

OpenAI, Inc.; San Francisco (CA); Hybrid; USD 287,000 - 318,000; Full time

Benefits offered by this job

Health insurance

401(k) retirement plan

Parental leave

Paid time off

Holidays and office meals

Relocation support

Job summary

OpenAI is seeking an Integrated Marketing Manager to identify and curate the strongest AI impact proof points—across people, communities, and society—and turn them into compelling stories and programs. You’ll build enduring, multi-channel campaigns with Social, Community, and Communications, shaping narratives from discovery through launch and measurement.

The role requires 12+ years of experience, strong editorial judgment, and an entrepreneurial mindset to connect technical ideas to human

Qualifications

• 12+ years in integrated marketing, content or editorial strategy, customer storytelling, community marketing, or related fields.
• Experience leading complex campaigns and programs.
• Strong storytelling instincts and ability to shape a clear narrative for a specific audience.
• Entrepreneurial mindset; able to build from zero to 100 and move between strategy and execution.
• Leadership in integrated marketing, with planning, production, budgets, and project management skills.

Responsibilities

• Find the strongest proof points by discovering people, communities, and customers using AI meaningfully.
• Collaborate with Social, Community, and Communications on story discovery, ideas, and distribution.
• Turn stories into programs: campaigns, recurring series, community activations, partnerships.
• Adapt stories for national reach and local relevance; align formats and messengers accordingly.
• Lead briefs, development, production, timelines, budgets, and partner coordination across channels.
• Ensure craft and credibility by grounding stories in demonstrated impact and human experiences.
• Build a network of partners and scalable formats that invite participation and growth.
• Measure success with clear goals for reach, engagement, and participation.

Skills

Integrated marketing

Content strategy

Customer storytelling

Community marketing

Campaign leadership

Budget management

Cross-functional collaboration

Editorial judgment

Communication and influence

Storytelling

Tools

AI tools

Job description

OpenAI is seeking an Integrated Marketing Manager to identify and curate the strongest AI impact proof points—across people, communities, and society—and turn them into compelling stories and programs. You’ll build enduring, multi-channel campaigns with Social, Community, and Communications, shaping narratives from discovery through launch and measurement.

The role requires 12+ years of experience, strong editorial judgment, and an entrepreneurial mindset to connect technical ideas to human