FinTech Product Marketing Lead: Mid‑Market Growth & Enablement

Dexian; San Francisco (CA); On-site; USD 120,000 - 170,000; Full time

Job summary

Dexian is seeking a Marketing Leader to manage and scale our marketing programs with a focus on Mid-Market. You will enable Sales and CS teams through compelling messaging, customer evidence, and insights about customers.

You will develop strategic marketing plans, manage vendors, oversee campaigns, and guide the team to hit milestones within approved budgets. A blend of analytics, storytelling, and cross-functional collaboration will be essential.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• MBA or similar advanced degree preferred.
• Continuous learning mindset with a demonstrated commitment to staying current with industry trends and best practices.
• Relevant certifications or coursework in product marketing, digital marketing, or market research is a plus

Responsibilities

• Develops and implements marketing plans to serve the business objectives.
• Stays abreast of changes in the marketing environment and coordinates market research projects.
• Selects and manages ongoing relationships with different marketing vendors.
• Oversees advertising, events and public relations.
• Manages subordinate staff in the day-to-day performance of their jobs.
• Ensures that project/department milestones/goals are met and adheres to approved budgets.
• Has full authority for personnel actions.
• Extensive knowledge of department processes.

Skills

Product marketing

Fintech marketing

Strategic thinking

Analytical skills

Storytelling

Market research

Cross-functional collaboration

CRM tools

Education

Bachelor's degree in Marketing or related field

MBA preferred

Tools

Marketo

HubSpot

Salesforce

Job description

Dexian is seeking a Marketing Leader to manage and scale our marketing programs with a focus on Mid-Market. You will enable Sales and CS teams through compelling messaging, customer evidence, and insights about customers.

You will develop strategic marketing plans, manage vendors, oversee campaigns, and guide the team to hit milestones within approved budgets. A blend of analytics, storytelling, and cross-functional collaboration will be essential.