Senior Product Marketing Manager

Dexian; San Francisco (CA); Presencial; USD 120 000 - 170 000; Tempo integral

Resumo da oferta

Dexian is seeking a Marketing Leader to manage and scale our marketing programs with a focus on Mid-Market. You will enable Sales and CS teams through compelling messaging, customer evidence, and insights about customers.

You will develop strategic marketing plans, manage vendors, oversee campaigns, and guide the team to hit milestones within approved budgets. A blend of analytics, storytelling, and cross-functional collaboration will be essential.

Qualificações

• Bachelor's degree in Marketing, Business, or a related field.
• MBA or similar advanced degree preferred.
• Continuous learning mindset with a demonstrated commitment to staying current with industry trends and best practices.
• Relevant certifications or coursework in product marketing, digital marketing, or market research is a plus

Responsabilidades

• Develops and implements marketing plans to serve the business objectives.
• Stays abreast of changes in the marketing environment and coordinates market research projects.
• Selects and manages ongoing relationships with different marketing vendors.
• Oversees advertising, events and public relations.
• Manages subordinate staff in the day-to-day performance of their jobs.
• Ensures that project/department milestones/goals are met and adheres to approved budgets.
• Has full authority for personnel actions.
• Extensive knowledge of department processes.

Conhecimentos

Product marketing

Fintech marketing

Strategic thinking

Analytical skills

Storytelling

Market research

Cross-functional collaboration

CRM tools

Formação académica

Bachelor's degree in Marketing or related field

MBA preferred

Ferramentas

Marketo

HubSpot

Salesforce

Descrição da oferta de emprego

Manages the marketing activities and programs for the organization. Focus will be on Mid-Market and enabling the Sales and CS teams to reach and convert high value customers with sales enablement materials, customer evidence, and powerful messaging and insights about our customer.

Develops and implements marketing plans to serve the business objectives. Stays abreast of changes in the marketing environment and coordinates market research projects. Selects and manages ongoing relationships with different marketing vendors. May oversees advertising, events and public relationships. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes.

Skills:

• Proven experience in product marketing, with a strong background in the fintech or lending industry.
• Excellent strategic thinking and analytical skills, with the ability to translate complex data into actionable insights.
• Strong communication and storytelling abilities, capable of crafting compelling messaging and positioning for diverse audiences.
• Proficiency in market research and competitive analysis, with a keen understanding of customer needs and market trends.
• Demonstrated success in cross-functional collaboration, particularly with product, sales, and customer success teams.
• Experience with marketing automation tools and CRM platforms, such as Marketo, HubSpot, or Salesforce.
• Familiarity with the small business ecosystem is a plus

Education:

• Bachelor's degree in Marketing, Business, or a related field required.
• Master's degree in Business Administration (MBA) or a similar advanced degree preferred but not required. Continuous learning mindset with a demonstrated commitment to staying current with industry trends and best practices.
• Relevant certifications or coursework in product marketing, digital marketing, or market research is a plus

Dexian is a leading provider of staffing, IT, and workforce solutions with over 12,000 employees and 70 locations worldwide. As one of the largest IT staffing companies and the 2nd largest minority-owned staffing company in the U.S., Dexian was formed in 2023 through the merger of DISYS and Signature Consultants. Combining the best elements of its core companies, Dexian's platform connects talent, technology, and organizations to produce game-changing results that help everyone achieve their ambitions and goals.

Dexian's brands include Dexian DISYS, Dexian Signature Consultants, Dexian Government Solutions, Dexian Talent Development and Dexian IT Solutions. Visit https://dexian.com/ to learn more.

Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.